Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. For its next act, the company set its sights on becoming the recognized leader in the field.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales Hacker

JULY 15, 2021

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last.

Account Based Marketing 116

Account Based Marketing Top of Funnel ROI Cost Per Click 116

Zoominfo

MARCH 15, 2022

And if people are clicking on your ad but not converting, the search engine is still getting paid and you’re still getting charged. ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, if you’re targeting restaurant owners, you might want to exclude such terms as homeowner and sale.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

JULY 14, 2023

What is B2B Marketing? A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Keep reading!

B2B 178

B2B Tools Lead Scoring Lead Rank 178

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Marketers and sales reps generate outbound leads by actively reaching out to prospects.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Keep reading!

B2B 130

B2B Tools Lead Scoring Lead Rank 130