Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Intent data to prioritize high-value accounts and improve lead scoring. Automatic enrichment of data from high-intent prospects.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales Hacker

JULY 15, 2021

Imagine this: you have a thoroughly vetted list of prospects. The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. What is account-based marketing?

Account Based Marketing 116

Account Based Marketing Top of Funnel ROI Cost Per Click 116

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. On top of that, digital privacy concerns are at an all-time high.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MARCH 15, 2022

And if people are clicking on your ad but not converting, the search engine is still getting paid and you’re still getting charged. ZoomInfo MarketingOS Finally, ABM with data you can trust. Don’t run ads on the weekend If you’re a B2B company, prospects are primarily searching for you while they’re at work.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

JULY 14, 2023

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing? That’s because it can help teams achieve goals across different customer segments.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

AUGUST 7, 2018

Marketers can assign custom signature content for specific departments or teams, make automatic updates across the company, and measure success using analytics. The account-based marketing features let you tailor content to specific accounts, industries, and regions. How do visitors interact with my web content?

B2B 178

B2B Tools Lead Scoring Lead Rank 178