Zoominfo

MARCH 13, 2025

With a pile of fragmented data and a lack of cohesive marketing insights, Impartner needed a clear way to capitalize on untapped market potential to create more opportunities and optimize its resources effectively. Cost per click decreased by 24%. 12% quarter-over-quarter pipeline growth.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales Hacker

JULY 15, 2021

That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. For example, you may want to segment an audience by job title, company size, industry and location.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MARCH 15, 2022

And if people are clicking on your ad but not converting, the search engine is still getting paid and you’re still getting charged. ZoomInfo MarketingOS Finally, ABM with data you can trust. Search platforms will quote the average bidding price for each ad group, and buyers choose their maximum cost-per-click and spend per day.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

JULY 14, 2023

How Account-Based Marketing Drives Personalized Experiences Account-based marketing, or ABM, consumes a large share of marketing budgets. Deciding which accounts to target can make or break your ABM strategy.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

AUGUST 7, 2018

Marketers can assign custom signature content for specific departments or teams, make automatic updates across the company, and measure success using analytics. The account-based marketing features let you tailor content to specific accounts, industries, and regions.

B2B 178

B2B Tools Lead Scoring Lead Rank 178