Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

APRIL 17, 2025

ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JANUARY 26, 2021

The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). You need to target large organizations as a whole entity, which is precisely where ABM comes in. ABM For Targeted Outreach. Engaging Multiple Stakeholders.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Lead411

NOVEMBER 7, 2024

Use this data to identify companies likely in-market for your solution. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. An ABM approach helps you align sales and marketing efforts around specific accounts to drive personalized, high-touch engagement.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JANUARY 26, 2021

Here’s why: More valuable accounts Increased monthly recurring revenue (MRR) Boosted brand equity How to Generate Enterprise Leads The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM ).

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Emissary

JULY 1, 2022

[Updated in July 2022] With so many ABM companies out there, it can be hard to keep track of each platform’s features, benefits, and shortcomings. There are many companies that offer a full stack of features covering all aspects of account-based marketing. Today’s ABM market leaders. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Zoominfo

FEBRUARY 5, 2024

With a team in place, consider which outbound lead generation methods should be included in your sales and marketing strategy. The most commonly used channels include: Direct Dials While many entry-level salespeople dread cold calling , picking up the phone is still an effective way to reach decision-makers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2023

Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales Hacker

FEBRUARY 16, 2024

This live event on March 8th will break down how to build and execute a signal-based sales system. #4 4 Multitouch, double down on other channels The current reality is that outreach needs to be multitouch. Double down on other channels. Instead, a narrative should be developed through a multitouch sequence.

Strategy 125

Strategy Lead Rank Intent Signal Ideal Customer Profile 125

Zoominfo

MARCH 15, 2023

When thinking about revenue, it’s important for sales and marketing to determine the extent to which they want to focus on the first-year value of the deal (Annual Contract Value, or ACV) or the full value of the deal if it’s multi-year (Total Contract Value or TCV). These same topics are also an important source of intent signals.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SendBuzz

MAY 1, 2023

Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands. Brands can optimize their marketing strategy by: Targeting high-value clients. ABM also looks at marketing more broadly than just lead creation.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands. Brands can optimize their marketing strategy by: Targeting high-value clients. ABM also looks at marketing more broadly than just lead creation.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

MARCH 31, 2024

Aircover: Meanwhile, you can use account-based marketing software to surround the prospect with valuable messaging that aligns with their position in the buyer’s journey. This intelligence could emerge from several channels, such as a public company’s earnings release, press interviews, or exclusive research surveys.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Nutshell

FEBRUARY 28, 2024

Provides data for ABM marketing Account-based marketing (ABM) is a form of marketing that, instead of targeting a general customer profile based on demographics, targets a specific account or organization.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Sales Hacker Training

MARCH 14, 2023

Features: Website visitor insights Chatbots Instant messaging channels Price : Freemium to $20 per month. Features: Buyer intent signals Website visitor tracking B2B contact & company search Conversational intelligence Price : Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52