Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Emissary

JULY 1, 2022

[Updated in July 2022] With so many ABM companies out there, it can be hard to keep track of each platform’s features, benefits, and shortcomings. There are many companies that offer a full stack of features covering all aspects of account-based marketing. Today’s ABM market leaders. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Zoominfo

FEBRUARY 5, 2024

Marketers and sales reps generate outbound leads by actively reaching out to prospects. In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. ZoomInfo MarketingOS Finally, ABM with data you can trust. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JANUARY 20, 2021

In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. of respondents, currently say they have an ABM program. Also, 66% of all organizations engaging in ABM do not have a blended strategy. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 80

Account Based Marketing Top of Funnel Account Lead Rank 80

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. ABM also looks at marketing more broadly than just lead creation. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SugarCRM

JANUARY 18, 2024

Data may include category intent, competitor views, or content downloads on their sites. Third-party intent: data from sources where the provider has an indirect relationship with users. Data is collected through advertising networks or data co-ops such as Bombora and is accessible via content category or keyword.

Intent Data 26

Intent Data Intent SugarCRM Data 26