Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

SBI

JULY 21, 2020

Develop an account-based marketing plan that sales and marketing agree upon but, be agile to changing needs of key individual accounts. Account-based marketing plans will look to data to help formulate the accounts that are potentially soon to be in-market for your products.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

DiscoverOrg Sales

MAY 30, 2018

Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. With ABM?”. With inbound?

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. A 2018 ABM Benchmark Report found only 25% of companies were using it. What the heck is intent data? Intent data turns this curse into a blessing. There are many usages for intent data.

Intent Data 83

Intent Data Intent Outsourcing Services Buyer 83

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Fit” data refers to firmographic and demographic information.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

FEBRUARY 8, 2022

SalesOS ZoomInfo SalesOS is the modern go-to-market platform for B2B sales teams. ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Although marketing and sales alignment starts at the top, it can’t just stay there. ZoomInfo MarketingOS Finally, ABM with data you can trust. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Get a Demo 2.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JULY 14, 2023

It needs to be adaptable across all of the other channels that you incorporate in your B2B marketing strategy, such as email campaigns, paid advertisements, and social media posts. It’s a great way to expand the reach of your content and target high-intent audiences at scale.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

NOVEMBER 8, 2021

Intent data. This can help inform everything from your ABM approach to your content strategy and your sales engagement plans. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Read More : International Go-to-Market Strategy Guide 2. What problems are they solving for their customers?

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Sales Hacker

JANUARY 20, 2021

In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. of respondents, currently say they have an ABM program. Also, 66% of all organizations engaging in ABM do not have a blended strategy. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 80

Account Based Marketing Top of Funnel Account Lead Rank 80

Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

SugarCRM

JANUARY 18, 2024

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. What is Intent Data? Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Sales intelligence tools!

Intent Data 26

Intent Data Intent SugarCRM Data 26

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Fit” data refers to firmographic and demographic information. Invest in paid advertising for your top 3-5 keywords.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Lead411

FEBRUARY 9, 2024

Pros: Distinctive emphasis on enrichment and real-time data updates Inbuilt tools for scheduling and email verification Plans with variable pricing based on individual requirements Interface that is intuitive Cons: Smaller Database Limited Support High prices for limited quality Seamless.ai

B2B 52

B2B Account Based Marketing Lead Rank Lead Scoring 52

Lead411

JULY 2, 2024

. – Email Marketing: Implementing strategic campaigns to cultivate and engage potential customers. – Paid Advertising: Implementing strategic ad campaigns on popular platforms such as Google and Facebook. – Implement Targeted Advertising: Effectively reach your desired customer demographics.

Paid Content 52

Paid Content Lead Rank Lead Scoring Ideal Customer Profile 52

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. Most sales organizations build their sales development playbook based off of predictable revenue, which is a process that ended in 2006. Now that we’re doing account-based marketing and influence, the KPIs we measure success by have changed dramatically.

Scale 86

Scale Intent Data Outsourcing Services Direct Mail 86

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. Most sales organizations build their sales development playbook based off of predictable revenue, which is a process that ended in 2006. Now that we’re doing account-based marketing and influence, the KPIs we measure success by have changed dramatically.

Scale 60

Scale Intent Data Outsourcing Services Direct Mail 60