Account Based Marketing Advertising ROI Segment 
Zoominfo
MARCH 13, 2025
To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.
Sales and Marketing Management
SEPTEMBER 14, 2017
Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. Still, while it’s great in theory, ABM isn’t all that practical for most businesses. At its core, ABM is a communication strategy.
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Vainu
OCTOBER 8, 2020
It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. As attractive as it sounds, ABM might not be worth your time without the right setup. The rationale is very straightforward. Let’s get into it.
Zoominfo
AUGUST 1, 2022
We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Let’s dive into each category.
Lead411
OCTOBER 30, 2024
Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. A data-driven GTM strategy is essential for maximizing ROI in B2B markets.
Lead411
NOVEMBER 7, 2024
Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Segment Leads for Targeted Outreach Use Behavioral and Technographic Data : Understand each prospect’s tech stack, recent purchases, or engagement history. Here’s a guide to help you.
Zoominfo
MAY 11, 2021
A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Our match rate is consistently up to 2x the industry average!) ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you have three audience segments.
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