Zoominfo

MAY 11, 2021

A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Our match rate is consistently up to 2x the industry average!) ZoomInfo MarketingOS Finally, ABM with data you can trust. This helps you cover your bases.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

InsideSales.com

APRIL 22, 2020

With account-based marketing, your marketing message is created using specific qualities and requirements of the account you’re pursuing. RELATED : SKIP THE GOAT RODEO: HOW NOT TO DO ACCOUNT-BASED SALES In this article: What is Account-Based Marketing? Benefits of ABM.

Account Based Marketing 52

Account Based Marketing Account Benefit Marketing 52

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). Personalization is the cornerstone of ABM.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

SEPTEMBER 7, 2022

If not, then a lack of complete records will harm your conversion rate. Lead-to-account matching – If you run account-based marketing (ABM) campaigns, automated lead-to-account matching is a must — it aligns revenue generation teams and enables a seamless customer experience.

Lead Rank 130

Lead Rank Lead Scoring Software Software 130

eGrabber

APRIL 9, 2025

They care about cost, ROI, and numbers. Account-Based Marketing (ABM): ABM focuses your efforts on particular companies and their decision makers. Improved Accuracy: Verified data means you reach the right people, which improves your overall conversion rates.

Decision Maker 52

Decision Maker Ideal Customer Profile B2B Account Based Marketing 52

Velocify

JULY 12, 2017

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers.

Account Based Marketing 40

Account Based Marketing Top of Funnel Ideal Customer Profile Account 40

SalesLoft

JUNE 26, 2019

A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. You realize the best ROI when you take a more surgical approach. The solution is Account-Based Marketing (ABM).

Scale 73

Scale Account Based Marketing Account Demand Generation Targets 73

eGrabber

JANUARY 20, 2025

Boost ROI: Email marketing delivers a high return on investment, making it indispensable for modern businesses. Event Marketing: Promote webinars, trade shows, and product launches to relevant audiences. Market Research: Gather insights through surveys or feedback requests sent to your email list.

B2B 40

B2B Decision Maker Top of Funnel Account Based Marketing 40

Zoominfo

JUNE 3, 2022

When you match inbound leads to accounts, you make a scalable account-based marketing (ABM) strategy possible. By showing lead data in the context of a prospect’s overall account, you reveal key information like customer history, account assignments, and territory planning.

Data 130

Data Lead Rank Lead Scoring Marketing Qualified Lead 130

Sales Hacker

DECEMBER 5, 2022

“Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth.”

Analysis 126

Analysis Top of Funnel Lead Rank Lead Scoring 126

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

SugarCRM

DECEMBER 2, 2021

Close the Loop to Calculate the ROI of Marketing Campaign Expenses by Linking Leads to Opportunities . Marketing is a cost to an organization. Every marketer is eager to demonstrate how those costs are worth every penny by the added revenue it helps the sales team bring in. In B2B, account-based marketing is essential.

Lead Rank 55

Lead Rank Marketing Account Based Marketing Lead Scoring 55

Sales Hacker

NOVEMBER 15, 2017

Account-Based Everything / Revenue. Account-Based Marketing. Account-Based Selling / Sales Development. Account Development Representative. Account Executive. Accounts Payable. Accounts Receivable. Return on Investment. AB Testing. Annual Recurring Revenue.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

LeadBoxer

SEPTEMBER 18, 2021

Ideal Client Profiles and Account Based Marketing. Research and compile answers to the following questions: What makes this account profitable? How long has the account been active with your business? Do you provide a high return on investment (ROI) on the requested services for this account?

Ideal Customer Profile 52

Ideal Customer Profile Account Based Marketing Lead Rank Lead Generation 52

LeveragePoint

OCTOBER 5, 2018

It’s a legitimate question to ask as marketing leadership sets next year’s goals. For many marketing teams, Account-Based Marketing (ABM) is at the top of their priority list. What do you want your sales teams to say when they are in front of the customer? B2B marketers need ABS to succeed with ABM.

Account Based Marketing 20

Account Based Marketing Account Case Study Marketing 20

Pipeliner

FEBRUARY 23, 2021

Strategies such as Account-based marketing means salespeople often communicate with employees across the organization. The DST also includes terms such as return on investment (ROI) , widely used among financial decision makers and buyers. Cross-departmental selling.

Ideal Customer Profile 95

Ideal Customer Profile Forecasting Face-to-face Policies 95

SalesFuel

FEBRUARY 24, 2025

Demandbase One Demandbase One is a leader in account-based marketing (ABM) and marketing intelligence. It helps businesses identify high-value accounts, engage decision-makers, and personalize marketing efforts. Think about the ROI (return on investment).

Software 52

Software Software Tools Lead Rank 52

SBI

NOVEMBER 7, 2019

Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Account Planning. We talk about ABM, Purchase Intent, the number's game. Account Targeting. Register today for this engaging webinar featuring Dr. Stephen. Blog Article.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Campaigns can target different personas, buying stages, individual accounts, and other segments of your audience using various ABM tactics.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

DiscoverOrg Sales

APRIL 10, 2018

Business people pay attention to return on investment and they have an investment portfolio (usually managed by someone else). Top-performing managed portfolios often require an initial investment of thousands of dollars to even get started. We pulled a laser-focused set of 8,000 contacts at 1,500 target accounts.”.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46

LeadFuze

FEBRUARY 19, 2019

Inbound sales fundamentalists end up sifting through mounds of low-interest, low-fit leads, while waiting patiently for the best accounts to stumble into a funnel. Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. How ABM Flipped the Funnel. ABM was marketed.

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. Watch Steve’s webinar to learn: Outbound marketing strategies.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Lead411

JULY 2, 2024

What is Account-Based Marketing (ABM)? ABM is a strategic approach that involves close collaboration between marketing and sales teams to focus on valuable accounts and deliver tailored campaigns. ” – Michelle Anderson, ABM Specialist at TargetedSuccess.

Paid Content 52

Paid Content Lead Rank Lead Scoring Ideal Customer Profile 52

The Bridge Group

JUNE 21, 2019

First, I spreadsheet'd their data out by adoption , current ROI , and future importance. I used distance to center to measure Deployment Level (1-9 scale) and followed their size and color key for Current ROI and Future Importance (1-3 scale). Account-Based Marketing more highly adopted than CRM?

Scale 32

Scale ROI Account Based Marketing CRM 32

Vengreso

JANUARY 27, 2025

Instead of casting a wide net with generic messaging, this approach targets specific accounts with personalized outreach, akin to using a laser rather than a floodlight. This focus is rooted in the principles of account based marketing (ABM), which emphasizes quality over quantity.

Ideal Customer Profile 72

Ideal Customer Profile Top of Funnel Account Demand Generation Targets 72