Account Based Marketing Advertising ROI Intent Signal 
Zoominfo
JANUARY 4, 2022
We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Time-to-value with ABM has been a big challenge,” Pillai says.
Zoominfo
MAY 16, 2022
According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust.
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Zoominfo
MAY 11, 2021
A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Our match rate is consistently up to 2x the industry average!) ZoomInfo MarketingOS Finally, ABM with data you can trust. At ZoomInfo, we prove that this works.
Lead411
NOVEMBER 7, 2024
Use this data to identify companies likely in-market for your solution. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. An ABM approach helps you align sales and marketing efforts around specific accounts to drive personalized, high-touch engagement.
Zoominfo
JULY 25, 2023
ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. The 2023 CMO’s Guide to Email Marketing from Litmus shows that the return on investment when it comes to email marketing is 36:1.
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