Remove Account Based Marketing Remove Advertising ROI Remove Demand Generation Targets
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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. If youre ready to elevate your marketing with more data-driven strategies, now is the time to take action.

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13 ABM Metrics You Should Be Monitoring Right Now

Zoominfo

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Time-to-value with ABM has been a big challenge,” Pillai says.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Marketing KPIs are changing. Here’s why.

Zoominfo

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. ZoomInfo MarketingOS Finally, ABM with data you can trust. In 2020, that figure was down to 47%.

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Your Secret Weapon to Scaling: Account-Based Everything

SalesLoft

For B2B companies, the journey to identifying the right targets for your product and earning their attention can be tricky. A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. The solution is Account-Based Marketing (ABM).

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level.