Account Based Marketing Advertising ROI Demand Generation Targets 
Zoominfo
AUGUST 1, 2022
We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary.
Zoominfo
JANUARY 4, 2022
We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Time-to-value with ABM has been a big challenge,” Pillai says.
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Zoominfo
SEPTEMBER 22, 2022
Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.
Zoominfo
APRIL 20, 2022
In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. ZoomInfo MarketingOS Finally, ABM with data you can trust. In 2020, that figure was down to 47%.
SalesLoft
JUNE 26, 2019
For B2B companies, the journey to identifying the right targets for your product and earning their attention can be tricky. A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. The solution is Account-Based Marketing (ABM).
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level.
Zoominfo
NOVEMBER 29, 2021
KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.
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