Account Based Marketing Advertising ROI Demand Generation 
Zoominfo
MARCH 13, 2025
With a pile of fragmented data and a lack of cohesive marketing insights, Impartner needed a clear way to capitalize on untapped market potential to create more opportunities and optimize its resources effectively. If youre ready to elevate your marketing with more data-driven strategies, now is the time to take action.
Zoominfo
AUGUST 1, 2022
We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Let’s dive into each category.
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Zoominfo
APRIL 20, 2022
In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. ZoomInfo MarketingOS Finally, ABM with data you can trust. In 2020, that figure was down to 47%.
Zoominfo
SEPTEMBER 22, 2022
Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.
Zoominfo
MAY 11, 2021
While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo.
Zoominfo
NOVEMBER 29, 2021
KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Return on investment.
Zoominfo
OCTOBER 5, 2021
“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”
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