Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. A data-driven GTM strategy is essential for maximizing ROI in B2B markets.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Vainu

OCTOBER 8, 2020

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. As attractive as it sounds, ABM might not be worth your time without the right setup. The rationale is very straightforward.

Segment 109

Segment Account Based Marketing Marketing Customer 109

InsideSales.com

APRIL 22, 2020

With account-based marketing, your marketing message is created using specific qualities and requirements of the account you’re pursuing. RELATED : SKIP THE GOAT RODEO: HOW NOT TO DO ACCOUNT-BASED SALES In this article: What is Account-Based Marketing? Benefits of ABM.

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Account Based Marketing Account Benefit Marketing 52

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). Personalization is the cornerstone of ABM.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Pipeliner

FEBRUARY 12, 2020

Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

Account Based Marketing 69

Account Based Marketing Account Marketing Scale 69

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Time-to-value with ABM has been a big challenge,” Pillai says. a ZoomInfo partner.

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Account Based Marketing Trends B2B Marketing 130

Lead411

NOVEMBER 7, 2024

Leverage Account-Based Marketing (ABM) Tactics Focus on High-Value Accounts : Use data to identify and target high-value accounts that match your ICP. An ABM approach helps you align sales and marketing efforts around specific accounts to drive personalized, high-touch engagement.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Sales Evangelist

OCTOBER 25, 2024

He explains that LinkedIn targets a company’s audience with ease, and the return on investment is 2x higher with LinkedIn Ads. AJ tested this method and saw a 5 to 16 percent increase in click-through rates. ABM Strategies: LinkedIn is the top social media platform for ABM (Account-Based Marketing) strategies.

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Account Based Marketing LinkedIn Strategy Hubspot 40

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. ZoomInfo MarketingOS Finally, ABM with data you can trust. In 2020, that figure was down to 47%.

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Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Velocify

JULY 12, 2017

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers.

Account Based Marketing 40

Account Based Marketing Top of Funnel Ideal Customer Profile Account 40

eGrabber

APRIL 9, 2025

Account-Based Marketing (ABM): ABM focuses your efforts on particular companies and their decision makers. Improved Accuracy: Verified data means you reach the right people, which improves your overall conversion rates. They give you predictive insights, pointing you to high-potential leads.

Decision Maker 52

Decision Maker Ideal Customer Profile B2B Account Based Marketing 52

SalesLoft

JUNE 26, 2019

The solution is Account-Based Marketing (ABM). It the simplest terms, ABM consists of identifying a company and treating it as its own market. According to research from ITSMA, Account-Based Marketing offers the highest return on investment of any B2B strategy or tactic.

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Scale Account Based Marketing Account Demand Generation Targets 73

Zoominfo

SEPTEMBER 7, 2022

If not, then a lack of complete records will harm your conversion rate. Lead-to-account matching – If you run account-based marketing (ABM) campaigns, automated lead-to-account matching is a must — it aligns revenue generation teams and enables a seamless customer experience.

Lead Rank 130

Lead Rank Lead Scoring Software Software 130

Zoominfo

SEPTEMBER 22, 2022

This will help you build target account lists, identify buying committee members, and retarget good-fit customers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Get a Demo 2.

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Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

MAY 11, 2021

A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Our match rate is consistently up to 2x the industry average!) ZoomInfo MarketingOS Finally, ABM with data you can trust. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

eGrabber

JANUARY 20, 2025

Boost ROI: Email marketing delivers a high return on investment, making it indispensable for modern businesses. Event Marketing: Promote webinars, trade shows, and product launches to relevant audiences. Market Research: Gather insights through surveys or feedback requests sent to your email list.

B2B 40

B2B Decision Maker Top of Funnel Account Based Marketing 40

Zoominfo

JUNE 3, 2022

When you match inbound leads to accounts, you make a scalable account-based marketing (ABM) strategy possible. By showing lead data in the context of a prospect’s overall account, you reveal key information like customer history, account assignments, and territory planning.

Data 130

Data Lead Rank Lead Scoring Marketing Qualified Lead 130

Sales Hacker

DECEMBER 5, 2022

“Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth.”

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Analysis Top of Funnel Lead Rank Lead Scoring 129

Zoominfo

JULY 25, 2023

Email Marketing Once you’ve gathered interested and high-quality leads via your landing pages, you can funnel their contact information right into an email marketing campaign to further engage them. The 2023 CMO’s Guide to Email Marketing from Litmus shows that the return on investment when it comes to email marketing is 36:1.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JUNE 14, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Even though optimizing for MQLs is more expensive, that’s where you’ll see real return on investment. So, what makes B2B display advertising successful? Penetrate a certain market segment? But this isn’t true if you use good lists. Generate pipeline?

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Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes. .”

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

LeveragePoint

OCTOBER 5, 2018

It’s a legitimate question to ask as marketing leadership sets next year’s goals. For many marketing teams, Account-Based Marketing (ABM) is at the top of their priority list. What do you want your sales teams to say when they are in front of the customer? B2B marketers need ABS to succeed with ABM.

Account Based Marketing 20

Account Based Marketing Account Case Study Marketing 20

Sales Hacker

NOVEMBER 15, 2017

Account-Based Everything / Revenue. Account-Based Marketing. Account-Based Selling / Sales Development. Account Development Representative. Account Executive. Accounts Payable. Accounts Receivable. Return on Investment. AB Testing. Annual Recurring Revenue.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

SugarCRM

DECEMBER 2, 2021

Every marketer is eager to demonstrate how those costs are worth every penny by the added revenue it helps the sales team bring in. When marketing and sales share the same platform, that return on investment (ROI) calculation becomes a lot easier. Graduate from Contact-Based Marketing to Account-Based Marketing .

Lead Rank 55

Lead Rank Marketing Account Based Marketing Lead Scoring 55

LeadBoxer

SEPTEMBER 18, 2021

Ideal Client Profiles and Account Based Marketing. Research and compile answers to the following questions: What makes this account profitable? How long has the account been active with your business? Do you provide a high return on investment (ROI) on the requested services for this account?

Ideal Customer Profile 52

Ideal Customer Profile Account Based Marketing Lead Rank Lead Generation 52

Pipeliner

FEBRUARY 23, 2021

Strategies such as Account-based marketing means salespeople often communicate with employees across the organization. The DST also includes terms such as return on investment (ROI) , widely used among financial decision makers and buyers. Cross-departmental selling.

Ideal Customer Profile 95

Ideal Customer Profile Forecasting Face-to-face Policies 95

SalesFuel

FEBRUARY 24, 2025

Demandbase One Demandbase One is a leader in account-based marketing (ABM) and marketing intelligence. It helps businesses identify high-value accounts, engage decision-makers, and personalize marketing efforts. Think about the ROI (return on investment).

Software 52

Software Software Tools Lead Rank 52

SBI

NOVEMBER 7, 2019

We talk about ABM, Purchase Intent, the number's game. Investment will accelerate global expansion and drive continued platform innovation by the world’s largest sales enablement. Account Targeting. TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Campaigns can target different personas, buying stages, individual accounts, and other segments of your audience using various ABM tactics.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

LeadFuze

FEBRUARY 19, 2019

Inbound sales fundamentalists end up sifting through mounds of low-interest, low-fit leads, while waiting patiently for the best accounts to stumble into a funnel. Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. How ABM Flipped the Funnel. ABM was marketed.

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55

DiscoverOrg Sales

APRIL 10, 2018

Business people pay attention to return on investment and they have an investment portfolio (usually managed by someone else). Top-performing managed portfolios often require an initial investment of thousands of dollars to even get started. We pulled a laser-focused set of 8,000 contacts at 1,500 target accounts.”.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46

DiscoverOrg Sales

FEBRUARY 21, 2018

But to see the full return on investment for this venture, you’ll need a strong game plan with specific objectives. Trade shows aren’t just a great way to generate warm leads. They’re a great way to participate in your community industry, test new sales skills, and even make new friends. And for that? Well, you’ll need great data.

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Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Lead411

JULY 2, 2024

What is Account-Based Marketing (ABM)? ABM is a strategic approach that involves close collaboration between marketing and sales teams to focus on valuable accounts and deliver tailored campaigns. ” – Michelle Anderson, ABM Specialist at TargetedSuccess.

Paid Content 52

Paid Content Lead Rank Lead Scoring Ideal Customer Profile 52

The Bridge Group

JUNE 21, 2019

Account-Based Marketing more highly adopted than CRM? Tech by Adoption & ROI. Gartner also shared Current ROI as “measured by the perceived return on investment of the technology across organizations.” With High Adoption at top and High ROI at right.

Scale 32

Scale ROI Account Based Marketing CRM 32