Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

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Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ).

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Account Based Marketing Ideal Customer Profile Account Data 187

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. Anastasia: Not every account is created equal. Where does ABM come into play — and how are you using it to your team’s advantage?

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Account Based Marketing Account Intent Data Data 246

Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Account Based Marketing Scale Data Strategy 246

DiscoverOrg Sales

SEPTEMBER 28, 2017

But the biggest account-based killer is still at large: Lack of sustained focus from Sales. At ABM Orkestra , we have helped dozens of companies solidify their account-based marketing strategy. Most salespeople don’t deny the advantage of concentrating resources on a short list of the most valuable accounts.

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Account Based Marketing Demand Generation Targets Ideal Customer Profile Account 237

SBI Growth

MARCH 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are.

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Account Based Marketing Top of Funnel Scale Funnel 207

Zoominfo

AUGUST 27, 2024

With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

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Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

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Account Based Marketing Ideal Customer Profile Account Marketing 130

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Click here to download DiscoverOrg's ABM playbook.

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Account Based Marketing Account Ideal Customer Profile Outbound 307

John Barrows

SEPTEMBER 7, 2020

This week on the podcast, we talk to one of the very best out there in the account based marketing world. Daniel Frohnen from Sendoso joins us to explain what “ABM” is, how it works and where people go wrong with it. The post Podcast 163: Daniel Frohnen On Account Based Marketing appeared first on JB Sales.

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Account Based Marketing Account VanillaSoft Marketing 132

SBI Growth

JANUARY 7, 2021

One of the primary ways they’re doing this is by doubling down on Account Based Marketing, targeting and delivering customized programs to the accounts. CMOs are shifting their investment mix to meet the needs of an increasingly digital buying environment.

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Account Based Marketing Scale Account Meeting 215

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams.

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Software Software Account Data 130

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

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Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JUNE 19, 2019

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Account Based Marketing Account Marketing 227

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

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Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

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Account Based Marketing Scale Strategy Marketing 147

Sales Hacker

APRIL 12, 2022

Join us for a great conversation about what account-based marketing is and what it means when it’s done well. The keys to being a successful growth marketer. How a well-defined ICP makes account-based marketing easier. Keys to successful growth marketing [11:35]. powered by Sounder.

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Account Based Marketing Ideal Customer Profile Account Strategy 109

SBI Growth

APRIL 3, 2020

Your original 2020 marketing plan is now obsolete, and you’ve been asked to adjust budget allocation. You might be asking yourself: where can I rationalize my efforts and resources to drive the most revenue? During a crisis or disruptive event,

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Account Based Marketing Revenue Resources Marketing 212

Zoominfo

DECEMBER 6, 2024

Improved Lead Follow-Up : Ensure no lead is overlooked with rules-based routing. Stronger Account-Based Marketing : Gain better visibility into account engagement. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. Multi-language support.

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Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SBI Growth

OCTOBER 26, 2016

SBI recently spoke with Gahan Richardson, the Vice President of Corporate Marketing at Cypress Semiconductor. Gahan and I discussed his approach to Account Based Marketing (ABM) and how he uses it to set his sales team up for success. Cypress Semiconductor is.

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Account Based Marketing Account Marketing Sales 120

Alice Heiman

MARCH 24, 2022

Account-based marketing is one of the hottest growth strategies right now (note: it’s not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. In our discussion, we talk about account-based marketing from two standpoints.

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Account Based Marketing Lead Rank Account Marketing Qualified Lead 117

Zoominfo

MARCH 13, 2025

With a pile of fragmented data and a lack of cohesive marketing insights, Impartner needed a clear way to capitalize on untapped market potential to create more opportunities and optimize its resources effectively. 12% quarter-over-quarter pipeline growth. 15 hours saved by leveraging automation and scaling their first campaign.

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Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 20, 2025

Marketing Teams: Precision Targeting That Delivers Marketing has always been a blend of art and science, but data is tipping the scales toward science. Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%.

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Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Here are some practical steps that marketers can take to improve outcomes at each stage of the ABM integration process.

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DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. New to ABM? Measure 3: Opportunities Created.

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Sales Hacker

MARCH 31, 2021

Account-based marketing (ABM) is a wonderful approach with a terrible name. Having worked in sales for more than 20 years – helping our team of SDRs generate over 10,000 appointments per year for B2B tech companies, I owe a lot of our success to ABM programs. The ABM alignment problem. The problem?

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Account Based Marketing Lead Rank Demand Generation Targets Sales Qualified Lead 127

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Let’s dive into each category.

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Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Zoominfo

MARCH 17, 2025

Fujitsu: Maximizing Productivity and Sales Efficiency Fujitsu Americas, a top technology solutions provider, needed a single, efficient, highly accurate data solution that could tell the whole story within a prospect account including revealing org charts, technology stacks, and contact information reliably and in far less time.

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Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Sales Hacker

JULY 15, 2021

That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. ABM is hyper-focused.

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Account Based Marketing Top of Funnel ROI Cost Per Click 117