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And there it is, in black and white, in the Bible, from 5,000 years ago: Accountability. Coincidentally, accountability is one of the competencies at which most sales leaders are lacking. The second part is holding salespeople accountable to those targets. But that’s a conversation for a different article.
And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. What is Account-Based Marketing Software? Top 10 Account-Based Marketing Platforms 1.
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.
Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. It's a win-win strategy for both teams.
Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. The post How Account-Based Marketing and Sales Work Together appeared first on Sales & Marketing Management.
Account executives and account managers get AI-guided suggestions about their next best step across every channel, allowing sellers to intelligently query their sales data for tailored recommendations such as pre-meeting briefs, recent compelling buying signals, key job changes, financing events, and more.
The DOOH component accounts for 34% of the total industry spending. If your accounts havent tried this format yet, show them the benefits of out-of-home advertising campaigns. Local Accounts Local businesses are big purchasers of OOH advertising. In 2024, Apple, McDonalds and Amazon were among the key accounts for OOH sellers.
Sales history Ive been looking at some of the small healthcare accounts that my client serves. After some initial analysis and some conversations with sales management, it has become clear that one type of healthcare account is more likely going to have a shorter sales cycle than the other types of account.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Drawing from experience in medical devices, professional services, and financial services, he provides actionable strategies on sales enablement, coaching, and account management that sales leaders can apply immediately.
Lastly, they have an accountability partner or a coach to keep them on track. We know that salespeople who accomplish their goals do these things consistently: Their goals are written down and they have a plan to achieve them. They have a timeframe that they stick to and their goals are defined and measurable.
They will only do that if referral selling is built into the sales processwith training, metrics, and accountability for results. Sales reps should work closely with customer success teams and account managers to ensure a seamless client experience that prioritizes customer relationships above all other business goals.
I’m looking for clues of any accounts where this salesperson made progress. Which accounts did he talk to? No doubt there’s going to be a bunch of data missing that will need to be added to each account and contact. Patience is not likely to be in big supply. What’s in the haystack? What am I looking for first?
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine.
Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?
I spoke to the salespersons manager, and they thought the salesperson was calling on all the accounts associated with them but just not making any CRM notes. Therefore, a real opportunity may lurk in these accounts that could be closable in the short-term but such hope rests mostly on hearsay at this point. They are a green field.
What the CRM is useful for is running searches on historic data and pulling out various lists of accounts and contacts that I can use to build a new prospect list. Dont rely on colleagues tagging the accounts, or contacts, you need accurately. There would be no quick wins this way and probably no project for me soon!
To help our customers maximize the impact that ZoomInfo Copilot can have on their business, we’ve researched these ready-made prompts for Copilot Chat, designed to surface the most relevant insights and recommendations for busy frontline go-to-market professionals at every stage of the account journey.
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Image attribution: icetrayimages794 ) Savvy account-based sales reps know the one or two deals they can close this year because they’ve outlined the steps to get there. Smart account-based sales reps are always focused on how to generate leads while also staying in touch with current clients.
When we start doing our people’s jobs, a number of things happen: We remove the accountability from the individual, making the manager accountable for the results. If w hold them accountable for certain outcomes, we have to make sure they can do the jobs. The reality is no manager has enough time to do their own jobs.
This feature leverages our GTM AI and first-party CRM data to uncover the trending topics researched by accounts that have converted in the past. Account Reached Signal Sales and marketing alignment has always been hard to achieve and maintain. ZoomInfos Account Reached Signal helps you get there. Guided Intent solves for that.
Intent data to prioritize high-value accounts and improve lead scoring. The answer was an improved account scoring method that would ensure sellers were pursuing the right leads. Results: Partnering with ZoomInfo drove dramatically better results in account scoring and overall efficiency for Xactly.
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
By leveraging ZoomInfos data, Capital One gained unlimited access to over 150 firmographic attributes, enabling RMs to quickly identify best-fit accounts and add them to their CRM without redundant research. Improved demand generation and account-based marketing (ABM) strategies. We trust the data quality and accuracy of ZoomInfo.
Account-Fit Score With AI becoming a necessity for sellers, many businesses are focusing on data accuracy — the old adage of “garbage in, garbage out” has never been more relevant, and sales leaders are quickly discovering that feeding poor-quality data to even the most sophisticated AI is a fast-track to failure.
Driving Adoption and Accountability Successful technology migration and adoption requires GTM leadership that is aligned and focused on accountability. On top of that, an accountability layer helps keep adoption on track — something that, according to Whittaker, can’t be emphasized enough.
Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings. By capturing signals beyond the typical bidstream data, ZoomInfo ensures that sales teams are engaging with high-intent accounts at the right time, with the right message. We process over 1.5
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
No B2B salesperson wants to be on the receiving end of customer dissatisfaction. But when commercial transactions go wrong theres plenty of anger and blame to go around. Thats why knowing how to assume responsibility and when to apologize is an essential sales skill.
It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. That means personalization has become critical for effective sales outreach — and AI used properly, with the right data to back it up, plays a pivotal role. “It
These systems analyze CRM data, client engagement histories, and external signals to recommend the optimal next steps for every account in the pipeline. For example, if an account suddenly decreases email open rates or cancels a meeting, GPT can alert the rep and suggest corrective actions.
How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. As a result, Snowflake has increased its average sales price (ASP) by 11% and improved overall account penetration by 24%.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. 20% ICP target accounts and qualified accounts/contacts from emerging segments.
Have your reps identified their top 10-20 accounts? Targeting is one of the most critical steps to focus your efforts on the right accounts. By clearly identifying your top accounts, you know where to spend your time to get the most significant return. Sales eagles not only understand the 80/20 rule, but they also live it.
They are Big on Accountability. The best way to keep your sales reps on track is to hold them accountable for what they do and track their results and progress. Holding your team accountable also means encouraging success and reinforcing it. An excellent sales coach knows how to get a team performing and how to keep them there.
By using real-time data and signals, sales teams are identifying high-potential accounts they would have otherwise missed. Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%. Thats not just more prospects its the right prospects.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?
Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. The marketing executive understands that they are accountable for achieving objectives and accept that they are not experts in every aspect of the process. The Fearless Sales Leader.
While some growth can be expected to come from effective account management, the kind of growth desired by most companies comes from consistently finding and closing new accounts.
By leveraging any Salesforce object such as Account Owner, custom fields, and opt-out indicators users can tailor their searches to uncover the most relevant contacts and companies for their pipeline. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.
Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Fully enriched account and contact information, done in real time to maximize rep efficiency. Thats where Go-to-Market Intelligence enters the picture.
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
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