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When you apply these selling principles with intention, you create a sales process that feels aligned, grounded and real. Thats what makes your business sustainable. The post Four Keys to Success in Sales appeared first on Sales & Marketing Management.
As AI becomes even more prevalent in society and business, leaders are looking for ways to embed the new technology into their go-to-market motion. Gartner predicted in 2023 that 35% of CROs would establish an internal AI Operations team by 2025. These teams help to manage change, compliance and adoption to ensure new technology is used in a way that promotes the companys goals.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team.
SalesFuel has been recognized by Selling Power as one of the Top Sales Training Companies for 2025. According to Selling Power publisher and founder Gerhard Gschwandtner, quality sales training remains paramount to B2B sales success. As the economy enters a period of stock market ping pong and tariff turmoil, along with the continued AI disruption within the B2B sales landscape, having an effective and forward focused sales organization is critical to maintain revenue growth.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Photo by Geralt, via Pixabay Attract the Right Job or Clientele: 5 Special Office Features to Motivate Your Sales Team A dynamic and successful sales team is often a company’s lifeblood, driving revenue and growth. While individual skill, motivation, and strategy are paramount, the physical office environment plays a crucial, sometimes overlooked, role in their daily productivity, collaboration, and overall morale.
We do have one new update to report today. Previously, you would add contacts to a group message from the contact lists. For example, select a tag or a segment. Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. Nice! Another quick note. In the last newsletter I talked a bit about using Nimbles webforms for newsletter sign-ups.
We do have one new update to report today. Previously, you would add contacts to a group message from the contact lists. For example, select a tag or a segment. Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. Nice! Another quick note. In the last newsletter I talked a bit about using Nimbles webforms for newsletter sign-ups.
Let’s do a thought experiment. Imagine we have a seasoned seller. We start providing new tools and technologies focused on improving efficiency. Imagine, “Use this AI tool, you need to 10X your personalized emails… ” Alternatively, we say, “You need to build your pipeline… ” Or we say, “This is the playbook, stick to it!
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team.
The perfect advertising campaign requires the right mix of investment and focus. The old framework of product, price, promotion, and place still matters. But in todays high-tech world, your accounts want to know how the various aspects of a campaign, including creativity in advertising, combine to improve effectiveness. Lets consider the details. How Effective Are Your Clients Ads?
This is the fourth entry in my series introducing the main patterns and moves from DSRP theory to structure more successful complex B2B sales. If youve been following along, you know that I connected with Derek and Laura Cabrera of Cabrera Lab last year and recently published a paper in collaboration with them on how salespeople can structure their thinking to structure deals that win.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Revenue is on the lineand most teams dont even realize it. The culprit? Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. In fact, more than half of B2B sales professionals say lost sales and revenue is the most significant impact of misalignment. Marketing and sales alignment enables tighter communication, smarter content strategy, and stronger buyer engagement.
In this episode, host John Golden talks with Dr. Shaurice Mullins , a bestselling author, speaker, and business coach. Shes known as Dr. M , and she shares how an abundant mindset can change your life. From finding real happiness to building your own version of success, this episode is full of tips to help you grow. What Is an Abundant Mindset? Dr. M explains the difference between abundant and limited thinking.
What is a Sales Performance Assessment? Well, the success of any business is dependent on sales growth. And sales growth is the result of a well-developed sales strategy. Before developing your winning sales strategy, you must first assess the current state of sales to identify the strengths and weaknesses of your sales organization. How? Cue the Sales Performance Assessment.
Hiring a great sales professional has traditionally required managers to review a candidates sales skills. They also checked out how well a candidate might fit into the organization, often assessing soft skills. As technology advances, hiring managers should maintain awareness of another key organizational need: AI readiness. What is AI Readiness? Ataccama.com defines AI readiness as the degree to which a company is prepared to adopt, integrate, and build value from AI initiatives.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Each Experience is An Opportunity for Career and Business Growth The question, ‘Do you think singularly or collectively?’ comes to mind upon reviewing my career journey from corporate sales to entrepreneurship. My experience proves they are in opposite corners of a boxing ring, providing remarkable lessons for the do’s and don’ts and how to improve our unique journeys.
At a practice round at a major golf tournament recently, one of the players hit an exceptionally beautiful shot. A fan in the gallery exclaimed, "Man, I wish I could hit a shot like that!" The player walked over to the fan and said, tongue-in-cheek, "No, you don't." The fan looked confused. "What do you mean?" The player replied, "You don't want to hit a shot like that because hitting a shot like that means hitting a thousand balls a day, every day, for the next 20 years.
In the fast-paced world of retail, data is the currency that drives success. With real-time insights and dynamic dashboards, retail execution software gives Retail Service Providers (RSPs) the tools they need to make smarter, faster decisions right at the point of sale. Instead of waiting for end-of-day reports, RSPs can tap into live data to identify trends, spot issues, and seize opportunities on the spot.
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Much like spring cleaning, the beginning of the second quarter is a great time to conduct a sales pipeline review. With prior year tucked away and the urgency of first quarter business handled, now is the time to look forward. The Sales Pipeline Review Informs Your Sales Manager The highest best use of your time can often be communicating with sales management.
Most CEOs think go-to-market strategy is someone elses jobbut that mindset is exactly whats holding growth back. In this episode, Garrett Mehrguth, CEO of Directive and Abe, joins Alice to unpack the most common GTM mistake leaders make: staying too far removed from the strategy. He shares how CEOs can build a data-backed total addressable market, align sales and marketing around it, and why setting weekly micro-initiative meetings changes everything.
In the competitive world of IT services, lead generation is important for growth and ensuring you remain ahead of the game. If its strategies are tailored to the IT sector, your business in the IT sector has a better chance of improving lead quality and maximizing the number of leads. That said, here are some top lead generation best practices and strategies for IT services: In-Depth Market Research Step one is knowing who your target market is.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Introduction: The RevOps Revolution in Pipeline Generation As B2B sales cycles grow longer and buyer expectations rise, Revenue Operations (RevOps) teams are under increasing pressure to deliver measurable pipeline growth across the entire revenue engine. To meet these demands, organizations are embracing unified go-to-market strategies that break down silos between sales, marketing, and customer success.
How to Define Success on Your Own Terms Dr. Shaurice Mullins joins host John Golden to talk about breaking free from stress and comparison. She explains how to stop chasing societys version of success and start living your truth. With tips on gratitude, mindset, and self-love, this episode is a must-listen for anyone ready to live more fully and authentically.
Amanda DeVlugt and Tim Riesterer sat down with professor and master negotiation coach Saad Saad to chat about how sales teams can think more strategically about negotiating and why tension isnt the villain you might think it is.
The value of corporate training is undeniable. With a strong corporate training program, you can not only onboard sellers faster, but also ensure each rep is always equipped with the knowledge and skills needed to achieve their long-term goals. In fact, studies show that ongoing training can lead to a 50% boost in net sales per rep. Clearly, sales training is well worth the investment.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement. Highspots enhanced digital rooms, AI-powered content workflows, and robust buyer engagement features ensure sellers build trust and win the last mile of the sales cycle.
Lead Generation Marketing Services are important for you if you are looking to attract and convert potential customers for your business. There are various channels that can help new businesses identify their target market, nurture leads, and increase conversions. A comprehensive overview of the various marketing strategies that are based on digital marketing lead generation is provided in this guide.
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