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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Nothing breaks GTM effectiveness more than disconnected tools and data systems.

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A 2026 excursion to the future of sales training

Sales Training Connection

Sales Training2026. As a way of exploring the future of sales training, let’s time travel to the year 2026 and examine the major trends of the day. Suspending disbelief, assume you have time traveled and have arrived in the summer of 2026. Let’s tune in and listen to what Dr. Beckett has to say.

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17 Key Revenue Enablement Stats Coming Out of S3

Allego

This includes updating your buying process to meet buyers’ needs, ensuring your sales reps have the right training and skills, and having a robust, easy-to-use sales content management system. Gartner) By 2026, 30% of B2B buying interactions will happen on Digital Sales Rooms (DSRs). McKinsey & Co.) McKinsey & Co.

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Are Your High-Performing Teams Ready for the New Buyer Behavior

SalesFuel

They also use “skills specialists” to train employees on new ways of working. Gartner analysts believe, “By 2026, 60% of enablement functions will be tasked with enabling all client-facing revenue-generating roles.” Then work on upgrading those skills through training and professional development programs.

Buyer 52
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Integrating Technology and AI Into Business Development

Janek Performance Group

As we saw in the Sales Mastery data above, many sales organizations already leverage these tools. Here’s how: Data-driven insights Automation Personalization at scale Enhanced customer experience Predictive lead scoring Advanced analytics tools enable organizations to quickly analyze and leverage insights from vast amounts of data.

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10 Essential Steps to Creating an Effective Sales Enablement Strategy

Allego

When you give your reps the tools, content, and training they need to confidently close deals, you proactively remove barriers and set them up for incredible success. Sales enablement involves comprehensive training on product features and sales techniques, along with providing high-impact content like case studies and presentations.

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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. You’re not alone. Many teams face challenges that keep them from hitting their targets.

Revenue 52