Five Ways B2B Marketers Can Get the Most from Facebook
Pointclear
SEPTEMBER 26, 2011
His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. E-mail marketing service provider Infusionsoft uses it for lead generation.
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