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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Nothing breaks GTM effectiveness more than disconnected tools and data systems.

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Breaking Down Silos: The Key to Go-to-Market (GTM) Efficiency

Highspot

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

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Announcing New Copilot AI Features in Mindtickle

Mindtickle

According to Gartner , sellers who effectively partner with AI tools are 3.7 Sellers who use AI tools are times more likely to hit quota than those who do not 0 But you cant just use AI. Mindtickle announces personalized AI assistants for GTM teams Its a tough market for revenue teams today.

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A 2026 excursion to the future of sales training

Sales Training Connection

Sales Training – 2026. As a way of exploring the future of sales training, let’s time travel to the year 2026 and examine the major trends of the day. Suspending disbelief, assume you have time traveled and have arrived in the summer of 2026. You are journeying south on Highway 1 towards Big Sur in your Apple Titan 2.0.

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AI and SEO: Why SMBs Should Care About the New Era of Search Engines

Act!

This has been a topic of hot debate among marketers and business owners alike. Tech powerhouses, including Google and Microsoft, have launched their AI-powered tools to tap into the growing popularity of genAI. Will AI tools like ChatGPT and Google Gemini permanently alter consumers search preferences and make SEO obsolete?

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17 Key Revenue Enablement Stats Coming Out of S3

Allego

But there’s also concern because sales, enablement, and marketing teams face serious challenges that impact their ability to attract and win over buyers. Gartner) By 2026, 30% of B2B buying interactions will happen on Digital Sales Rooms (DSRs). By 2026, 30% of B2B buying interactions will happen on Digital Sales Rooms (DSRs).

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!