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Five Ways B2B Marketers Can Get the Most from Facebook

Pointclear

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. E-mail marketing service provider Infusionsoft uses it for lead generation.

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How to Win the Talent War: Women in Sales

Sales and Marketing Management

By 2026, the number of open sales positions is projected to grow by more than 3 percent , putting the pressure on sales leaders and HR teams to attract top talent. Author: Cristina Gomez The war for top-performing sales talent has begun.

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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Did you know?

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CRM For Email Marketing Managers: Best Practices for Optimizing Drip Campaigns and Emails

Nimble - Sales

Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 They see exponential growth over the years with 2026 revenues forecasted at $27.45 Email marketing software has evolved […]. Email marketing software has evolved […].

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Allego Listed in 2022 Gartner® Market Guide for Revenue Enablement Platforms

Allego

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data, and analytics.

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65+ Statistics About Artificial Intelligence

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

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A 2026 excursion to the future of sales training

Sales Training Connection

Sales Training – 2026. As a way of exploring the future of sales training, let’s time travel to the year 2026 and examine the major trends of the day. Suspending disbelief, assume you have time traveled and have arrived in the summer of 2026. You are journeying south on Highway 1 towards Big Sur in your Apple Titan 2.0.