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HubSpot's 2025 State of Cold Calling Report [Data From 350+ Sales Professionals]

Hubspot Sales

And where might it be headed in 2026 and beyond? As per our survey: 24% of respondents say their sales orgs leverage cold calling as a primary sales channel. 25% say they leverage it as a secondary sales channel. 34% leverage third-party intelligence tools. 30% leverage third-party intelligence tools.

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Best Digital Sales Room Software Buyer’s Guide

Allego

They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. Think of it this way: A company website is a broad communication channel for any prospective buyer, and the marketing team controls it. Until you get the point where you must talk with a salesperson.

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The Benefits of AI Cold Calling [+Tips and Best Practices]

Hubspot Sales

Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. The Benefits of AI Cold Calling AI Cold Calling Tools AI Cold Calling Best Practices What is AI cold calling? You can run your cold outreach campaign through text channels like live chat or email.

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

2 Digital Marketing: Better Prospecting with AdTech & MarTech Technologies …the martech space has received outsize attention and grown prolifically to over 8,000 tools in recent years. Tools like Google Analytics, SEMRush, and Zapp have changed the face of marketing within the SMB space. trillion by 2026.

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2021 Gartner Market Guide for Sales Enablement Platforms

Allego

According to Gartner: “By 2026, 30% of B2B sales cycles will be primarily run through a digital sales room, which will be used to manage the customer life cycle. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. It now includes enablement for channel partners and customer groups.

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Integrating Technology and AI Into Business Development

Janek Performance Group

As we saw in the Sales Mastery data above, many sales organizations already leverage these tools. Here’s how: Data-driven insights Automation Personalization at scale Enhanced customer experience Predictive lead scoring Advanced analytics tools enable organizations to quickly analyze and leverage insights from vast amounts of data.

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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. You’re not alone. Many teams face challenges that keep them from hitting their targets.

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