HubSpot's 2025 State of Cold Calling Report [Data From 350+ Sales Professionals]
Hubspot Sales
APRIL 7, 2025
And where might it be headed in 2026 and beyond? As per our survey: 24% of respondents say their sales orgs leverage cold calling as a primary sales channel. 25% say they leverage it as a secondary sales channel. 23% said they use conversation intelligence software. 16% said they use voicemail drop software.
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