HubSpot's 2025 State of Cold Calling Report [Data From 350+ Sales Professionals]
Hubspot Sales
APRIL 7, 2025
It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. And where might it be headed in 2026 and beyond? 25% say they leverage it as a secondary sales channel.
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