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CRM For Email Marketing Managers: Best Practices for Optimizing Drip Campaigns and Emails

Nimble - Sales

Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 They see exponential growth over the years with 2026 revenues forecasted at $27.45 Moreover, even though it may seem like the inbox has lost its past vigor, the experts disagree.

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Allego Listed in 2022 GartnerĀ® Market Guide for Revenue Enablement Platforms

Allego

By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data, and analytics. By 2026, 30% of B2B sales cycles will be primarily run through a digital sales room (DSR), which will be used to manage the customer life cycle.

Revenue 117
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Mobile Marketing: Reaching Customers on the Go

Connext Digital

By 2026, mobile device users will increase to 7.516 billion and mobile ad spending is predicted to surpass TV ad spending in the next few years. You may find that a certain ad channel delivers more low-quality traffic, or that push notifications boost engagement but not sales. Adjust your initiatives based on the numbers.

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8 Revenue Enablement Strategies That Get Results

Highspot

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Your brand messaging should encompass key value propositions, voice, and tone across all channels and touchpoints. A content governance framework can help maintain quality standards and alignment with brand guidelines.

Revenue 52
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65+ Statistics About Artificial Intelligence

Zoominfo

healthcare economy by 2026 ( source ). 43% of millennials would pay a premium for a hybrid human-bot customer service channel ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). However, 38% say AI will soon improve customer service ( source ).

B2B 247
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Integrating Technology and AI Into Business Development

Janek Performance Group

By 2026, 65% of B2B sales organizations will move from intuition-based to data-driven decision making. It also ensures marketing messages resonate with target audiences across various channels and touchpoints. Further, data-driven decision-making lets sales teams focus on high-value opportunities.

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Best Digital Sales Room Software Buyerā€™s Guide

Allego

They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. Think of it this way: A company website is a broad communication channel for any prospective buyer, and the marketing team controls it. Until you get the point where you must talk with a salesperson.

Software 125