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The Future of B2B Sales: Key Trends to Watch in 2025

Sales and Marketing Management

The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.

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25 Sales Tips for 2025 from The Sales Experts

Anthony Cole Training

As Sales Leader, it is your role to bring resources to your team to help them become even better. Our team of sales experts at Anthony Cole Training Group have compiled 25 sales tips to help your salespeople prospect smarter, plan effectively, and sell with confidence.

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Building Tomorrow’s Success: How to Capture New Sales Opportunities for 2025

No More Cold Calling

If your focus is on winning as much business as possible before year-end, you’ll be starting 2025 in a losing position—with a lackluster pipeline and few new sales opportunities for the New Year. Referrals = New Sales Opportunities It’s tough to focus on prospecting when you’re working on a massive project or closing a big deal.

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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. We’ll cover: 🧩 The intersection of AI, sales and product teams and how their cross-functional collaboration drives personalization.

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Dare to Be Different: Why Pioneering Pays Off [Q4 Referral Selling Insights]

No More Cold Calling

My best advice for 2025: DONT jump on the bandwagon; DO chart your own course. Sure, revenue is our goal in sales. But in terms of sales metrics, revenue is a lagging indicator. We can, however, measure and manage the key sales activities and behaviors that drive revenue. We can measure revenue, but we cant manage it.

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Build a Sustainable Sales Goal Plan for 2025

Anthony Cole Training

A sustainable sales goal plan is more than just thinking about and writing down goals. They have a timeframe that they stick to and their goals are defined and measurable. Lastly, they have an accountability partner or a coach to keep them on track. Goals without actions and a strategic plan are just thoughts you have about what might happen.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement. Be part of the conversation!

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

📆 April 17th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Save your seat today!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Secure your seat and register today!