This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.
In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. The post The Direct Link Between Data Intelligence and Positive Customer Experience appeared first on Sales & Marketing Management.
The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.
In a recent episode, host John Golden sat down with e-commerce expert Sabir Semerkant to discuss the impending challenges e-commerce brands will likely face in 2025. Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. The results? Real-time insights power precision targeting.
I’m relieved to learn that all we need to do to be successful in 2025 is to become hyper-efficient! Average deal sizes went down, sales cycles went up. The post “Hyper-Efficiency, The Secret To Sales Success In 2025!” We still have 11 months to go, imagine how much we can accomplish.
In any fast-moving industry or rapidly evolving market, its natural to suspect your goals and measures will be outdated or off-target by the time it comes to assess your performance. Data-Driven Insights: Combine first-party and third-party data for comprehensive market analysis. Strategic planning can be a fickle exercise.
As 2025 approaches, sales leaders are reflecting on past performance while building their strategies for the future. A well-crafted sales plan serves as your roadmap, guiding your team toward your revenue and growth goals while adapting to a changing market.
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. Silos between sales, marketing, and customer success are silent killers of revenue.
Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.
Fragmentation of sales tech stacks is causing more harm than good. The post In 2025, You Need Streamlined Sales Tools for AI Success appeared first on Sales & Marketing Management. Strategic integrations and tool consolidation are crucial for making that happen.
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
The post What 5 Million Cold Calls Reveal About Selling in 2025 appeared first on Sales & Marketing Management. Organizations that build cultures around meaningful conversations supported by smart automation will thrive.
In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.
Entering this 2025, to embrace a virtual sales program, like our own FlyMSG Sales Pro Plan , could be pivotal for achieving unprecedented business success. The Rise of Virtual Sales Programs As we enter 2025, the landscape of sales training programs is undergoing a revolutionary transformation.
Today, Nutshell earned a spot in G2s 2025 Best Software Awards , ranking #32 on the Sales Software list out of 180,000 software contenders. Receiving this Best Software Award recognition validates Nutshell’s mission to provide Sales, Marketing, and Engagement software that helps businesses grow.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement.
Sales enablement professionals, get ready—2025 is shaping up to be an exciting year for sales enablement conferences. In fact, 73% of CMOs agree that well-executed events remain a critical part of their overall marketing strategy, Forrester reports in its Global State of B2B Events, 2024.
The sales enablement landscape in 2025 is evolving faster than ever, driven by advancements in technology, shifts in buyer and seller expectations, and the increasing demand for seamless, data-driven solutions. This transformation is reflected in the surging sales enablement platform market. Valued at $5.23 Valued at $5.23
As the digital landscape evolves, video sales mastery has emerged as a pivotal element in modern sales strategies. By 2025, mastering video selling techniques will be imperative for professionals aiming to enhance their digital communication skills and drive conversions, ensuring a consistent source of income.
The post Choosing the Right Sales Incentive Program for 2025 appeared first on Sales & Marketing Management. By tailoring incentive program strategies to the specific needs of an industry and using data to drive continuous improvement, businesses can build strong, sustainable growth.
Top 5 Sales Strategy Books for 2025 Top 5 Sales Strategy Books for 2025 to Skyrocket Your Success Stay ahead in the sales game with these must-read books that are defining the art of selling in 2025. The Challenger Sale by Matthew Dixon & Brent Adamson Authors Matthew Dixon and Brent Adamson.
And, we saw the metrics most critical for the RevOps VP, Enablement VP, Product Specialist VP, Marketing, Field Managers, and so on. For example, the manager for one of the highest performing sales teams I know only tracks about 5 metrics, YTD performance against plan. All of these roll up to the 5 key metrics the CRO cares about.
As CEOs move through 2025, understanding how to drive sustainable revenue growth while navigating declining go-to-market (GTM) efficiency remains a critical challenge. Many CEOs are grappling with sales cycles increasing, mounting inefficiencies, and unoptimized commercial teams.
I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025Sales Compensation Survey. The next finding explains the previous finding.
Moving into the latter half of 2024, growth leaders should consider start ing the annual planning process for 2025 today. For organizations to make the right move, they need t o understand how their go-to-market (GTM) plan will influence their value-creation capabilities.
SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Here’s what you and your SMB client need to know going into 2025. Show them that local marketing tools and ads are investments, not expenses. They need help. That’s why ad diversity is so important.
Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I.
Sales enablement is relatively new in the long history of business. Its origins are often traced back to 1999 when John Aiello and Drew Larsen saw a need to improve the effectiveness and efficiency of sales reps. In the past 25 years, sales enablement trends have evolved significantly. But what can we expect in the coming year?
Sales enablement is at a turning point. What worked last year wont cut it in 2025. AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Sales leaders who fail to adapt risk losing deals before they even begin. Sales is changing fastfaster than ever.
Chief marketing officers are increasingly accountable for revenue, both direct and indirect. The post 5 Questions Every CMO Needs to Ask (and Answer) In 2025 appeared first on Sales & Marketing Management. Here are five important questions they need to ask.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. The best companies are building leverage.
GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.
Top sales teams win with referrals. Without a referral-first mindset, pipeline uncertainty loomsleading to missed targets, longer sales cycles, missed quotas, and end-of-year panic. Without a referral-first mindset, pipeline uncertainty loomsleading to missed targets, longer sales cycles, missed quotas, and end-of-year panic.
Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.
This is where market intelligence tools come into play. They help businesses understand market trends, customer behaviors, and competitor activities, enabling informed decisions that drive success. The hunt for the perfect market intelligence data tools can be overwhelming, but fear not!
The Future of B2B Data in 2025: 6 Key Trends and Essentials for Success In 2025, B2B data is positioned to be more critical than ever for businesses looking to thrive in competitive markets. Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Tips for sales leaders Set clear expectations. Align cold calling with broader sales strategies. Tips for sales reps 1.
It can also make life much easier if your sales plan and quota gets bigger in the back half of the year as many do. With so much volatility in the market place in the moment I highly recommend listening to my book Selling in a Crisis on Audible or Spotify or taking my courses on Selling During Uncertainty on Sales Gravy University.
On this episode of The Sales Gravy Podcast, Jeb Blount Jr. and special guest Victor Antonio, renowned sales expert and author, dive deep into the world of sales, AI, and mindset. This shift makes human skills even more essential in later stages of the sales process.
If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content