This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.
It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. My best advice for 2025: DONT jump on the bandwagon; DO chart your own course. No, you dont need your glasses to read that again. Keep them there.
In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. The post The Direct Link Between Data Intelligence and Positive Customer Experience appeared first on Sales & Marketing Management.
The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In a recent episode, host John Golden sat down with e-commerce expert Sabir Semerkant to discuss the impending challenges e-commerce brands will likely face in 2025. Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement.
For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. The results? Real-time insights power precision targeting.
In any fast-moving industry or rapidly evolving market, its natural to suspect your goals and measures will be outdated or off-target by the time it comes to assess your performance. Data-Driven Insights: Combine first-party and third-party data for comprehensive market analysis. Strategic planning can be a fickle exercise.
I’m relieved to learn that all we need to do to be successful in 2025 is to become hyper-efficient! The post “Hyper-Efficiency, The Secret To Sales Success In 2025!” We still have 11 months to go, imagine how much we can accomplish. OK, OK, you know how deeply my tongue is planted in my cheek. They did a great job!
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. Silos between sales, marketing, and customer success are silent killers of revenue.
As 2025 approaches, sales leaders are reflecting on past performance while building their strategies for the future. A well-crafted sales plan serves as your roadmap, guiding your team toward your revenue and growth goals while adapting to a changing market.
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.
The post In 2025, You Need Streamlined Sales Tools for AI Success appeared first on Sales & Marketing Management. Fragmentation of sales tech stacks is causing more harm than good. Strategic integrations and tool consolidation are crucial for making that happen.
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. ZoomInfo customers aren’t just selling — they’re winning.
The post What 5 Million Cold Calls Reveal About Selling in 2025 appeared first on Sales & Marketing Management. Organizations that build cultures around meaningful conversations supported by smart automation will thrive.
In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.
Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.
Entering this 2025, to embrace a virtual sales program, like our own FlyMSG Sales Pro Plan , could be pivotal for achieving unprecedented business success. The Rise of Virtual Sales Programs As we enter 2025, the landscape of sales training programs is undergoing a revolutionary transformation.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
As CEOs move through 2025, understanding how to drive sustainable revenue growth while navigating declining go-to-market (GTM) efficiency remains a critical challenge. CEOs are tasked with delivering consistent revenue growth while facing unpredictable demand cycle and increasing costs of operation.
Today, Nutshell earned a spot in G2s 2025 Best Software Awards , ranking #32 on the Sales Software list out of 180,000 software contenders. Receiving this Best Software Award recognition validates Nutshell’s mission to provide Sales, Marketing, and Engagement software that helps businesses grow.
Sales enablement professionals, get ready—2025 is shaping up to be an exciting year for sales enablement conferences. In fact, 73% of CMOs agree that well-executed events remain a critical part of their overall marketing strategy, Forrester reports in its Global State of B2B Events, 2024. The theme for 2025 is “Gather.
The sales enablement landscape in 2025 is evolving faster than ever, driven by advancements in technology, shifts in buyer and seller expectations, and the increasing demand for seamless, data-driven solutions. This transformation is reflected in the surging sales enablement platform market. Valued at $5.23 Valued at $5.23
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
And, we saw the metrics most critical for the RevOps VP, Enablement VP, Product Specialist VP, Marketing, Field Managers, and so on. ” Customer service will have their 5, marketing theirs, rev op/enablement theirs, inside sales/BDRs theirs, field sales theirs, account managers theirs.
By 2025, mastering video selling techniques will be imperative for professionals aiming to enhance their digital communication skills and drive conversions, ensuring a consistent source of income. To engage, persuade, and convert through video marketing strategies that are as compelling as a plot twist.
Moving into the latter half of 2024, growth leaders should consider start ing the annual planning process for 2025 today. For organizations to make the right move, they need t o understand how their go-to-market (GTM) plan will influence their value-creation capabilities.
The post Choosing the Right Sales Incentive Program for 2025 appeared first on Sales & Marketing Management. By tailoring incentive program strategies to the specific needs of an industry and using data to drive continuous improvement, businesses can build strong, sustainable growth.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement. Be part of the conversation!
With the right information and strategic bets in place, leaders prime their organizations for revenue excellence in 2025 and beyond. In our discussions with market leaders, we often see the best organizations go beyond fixed multiyear project plans; they are agile, constantly adapting to the market and achieving higher returns faster.
SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Here’s what you and your SMB client need to know going into 2025. Show them that local marketing tools and ads are investments, not expenses. They need help. That’s why ad diversity is so important.
Now that half of 2024 has passed, your executive leadership team will likely want to start thinking about starting the annual planning process for 2025. Understanding where your business is on its growth plan at present is the first step to achieving commercial success in 2025.
Chief marketing officers are increasingly accountable for revenue, both direct and indirect. The post 5 Questions Every CMO Needs to Ask (and Answer) In 2025 appeared first on Sales & Marketing Management. Here are five important questions they need to ask.
Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I. Recent Posts Top 5 Best A.I.
GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.
Sales enablement practitioners must be ready, willing, and able to observe sales enablement market trends and adapt their strategies and programs accordingly. Let’s explore 11 key sales enablement trends shaping the industry in 2025 and beyond. #1: Products, markets, and customer preferences are constantly in flux.
What worked last year wont cut it in 2025. The latest 2025 State of Sales Enablement Report reveals the top sales enablement trends for 2025and the stakes couldnt be higher. Top Sales Enablement Trends 2025: Whats Driving Sales Success? In 2025, its a necessity. Sales enablement is at a turning point. Lets dive in.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Each segment, whether SMB, mid-market, or enterprise, has its own nuances, but they all share a familiar core.
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. The post 🎧 Navigating E-Commerce Challenges in 2025 appeared first on SalesPOP! Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
This is where market intelligence tools come into play. They help businesses understand market trends, customer behaviors, and competitor activities, enabling informed decisions that drive success. The hunt for the perfect market intelligence data tools can be overwhelming, but fear not!
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. The best companies are building leverage. This goes beyond tools though and refers to the shift behind them.
The Future of B2B Data in 2025: 6 Key Trends and Essentials for Success In 2025, B2B data is positioned to be more critical than ever for businesses looking to thrive in competitive markets. Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025.
That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. “53% of respondents said that factors, including inflation, market volatility, and sector growth, create a complex environment for sales teams to meet their quotas.” The next finding explains the previous finding.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content