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The Future of B2B Sales: Key Trends to Watch in 2025

Sales and Marketing Management

The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.

Trends 286
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Dare to Be Different: Why Pioneering Pays Off [Q4 Referral Selling Insights]

No More Cold Calling

It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. My best advice for 2025: DONT jump on the bandwagon; DO chart your own course. No, you dont need your glasses to read that again. Keep them there.

Referrals 317
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The Direct Link Between Data Intelligence and Positive Customer Experience

Sales and Marketing Management

In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. The post The Direct Link Between Data Intelligence and Positive Customer Experience appeared first on Sales & Marketing Management.

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The Resilient Entrepreneur: Adapting and Innovating with Technology and Customer-Focused Marketing

Sales and Marketing Management

The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.

Marketing 156
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Navigating E-Commerce Challenges in 2025 (video)

Pipeliner

In a recent episode, host John Golden sat down with e-commerce expert Sabir Semerkant to discuss the impending challenges e-commerce brands will likely face in 2025. Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement.

Video 103
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ZoomInfo’s Customer Impact Report 2025: The GTM Intelligence Era

Zoominfo

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. The results? Real-time insights power precision targeting.

Report 130
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. ZoomInfo customers aren’t just selling — they’re winning.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement. Be part of the conversation!