E-commerce That Avoids Channel Conflict
Sales and Marketing Management
FEBRUARY 8, 2021
By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how. Pricing Is Key to Keeping Channel Peace.
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