Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge? Success in intent-driven marketing isnt about collecting data.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

DECEMBER 20, 2024

The Top Salesforce AppExchange Apps for 2025 Whether you’re looking to optimize your sales pipeline, streamline your project management, or enhance your customer service capabilities, our curated list of top Salesforce AppExchange apps has something for everyone.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales Hacker

FEBRUARY 14, 2025

Hottest GTM jobs of the week Founding Account Exective – New Product at Gorgias (Toronto) GTM Enablement Manager, Sales Development at Vanta (Hybrid – SF) Growth Marketer at Tavus (Hybrid – SF) Senior Manager, Demand Generation at Hone (Remote) VP, Brand at Writer (Hybrid – SF) See more top GTM jobs on the GTMfund Job Board.

Outsourcing Services 79

Outsourcing Services Scale Marketing How To 79

Zoominfo

APRIL 20, 2022

By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. “Looking at account-based marketing metrics, such as target account progression, is a much more aligned approach,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Mereo

FEBRUARY 26, 2025

For example, my last team built $40 million in pipeline over 12 weeks targeting 154 dormant accounts with a coordinated demand generation campaign across sales and marketing. Book a call with one of our experts to build your business with solution marketing in 2025. Interested in learning more?

Marketing 36

Marketing How To Social Media Scale 36

Sales Hacker

OCTOBER 21, 2019

My goal right now is to have 300,000 NAWSP members by 2025. Senior Director, Demand Generation at Unitrends. What’s one thing in your day you can’t live without? Nootropics. What’s one thing on your career bucket list? Heather Cange. Director of Sales, Anaplan. How long have you been in sales? . Jessica Dodge.

Hiring 98

Hiring Top of Funnel Lead Rank Call-back 98

Sales Hacker

NOVEMBER 8, 2024

The new funding will accelerate product development for the hospitality industry, with continued innovations in review management and digital guest experiences.

Loyalty 111

Loyalty Customer Face-to-face Scale 111