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How New Advertisement Spending Forecasting Will Impact Your Accounts

SalesFuel

As new economic policies take shape in 2025, consumers are growing cautious about spending. New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. You can boost sales from your accounts by recommending the right ad campaigns in the right formats. WARC expects a 10.1% Core search 7.6%

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SMBs Ramp Up Local Marketing Tools for New Year Success

SalesFuel

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Here’s what you and your SMB client need to know going into 2025. Valpak says that 80% of SMB owners are all alone when it comes to advertising responsibilities. The problem is, many SMBs are getting tired.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

After a big year of media spending, marketers will be making some changes in 2025. They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1%

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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Strong Verticals Dentsu analysts say nearly 90% of CMOs anticipate marketing budget growth in 2025. It will also capture more spending than broadcast TV in 2025.

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Vendors to Invest in Valuable Co-op Advertising Programs

SalesFuel

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. Heres what they plan this year, according to The 2025 State of Retail Media Report produced by Skai. On average, these vendors pay for advertising on six retail media networks.

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11 Best Market Intelligence Tools (2025)

SalesFuel

We've scoured the market to bring you the crme de la crme of 2025 11 tools packed with innovative features and serious benefits. Improved ad targeting and media planning : Marketing agencies can refine their advertising strategies with marketing intelligence software. What Are Market Intelligence and Marketing Intelligence Tools?

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AdMall's Ad Response Helps Close Digital Sale

SalesFuel

Bradley Prier, of OnMedia , had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising. "[The They prefer their advertising to be hyper-focused, but have been trying to do that with mostly traditional media." They were sold.

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