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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Strong Verticals Dentsu analysts say nearly 90% of CMOs anticipate marketing budget growth in 2025. It will also capture more spending than broadcast TV in 2025.

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11 Best Market Intelligence Tools (2025)

SalesFuel

We've scoured the market to bring you the crme de la crme of 2025 11 tools packed with innovative features and serious benefits. Improved ad targeting and media planning : Marketing agencies can refine their advertising strategies with marketing intelligence software. What Are Market Intelligence and Marketing Intelligence Tools?

Tools 52
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Focus on This Content Marketing Cycle for High Growth

SalesFuel

As you pitch your services and media space to prospects, let them know how high growth accounts succeed. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. These businesses are dedicated to increasing sales and profits.

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Watch Direct Mail Leads Soar with These Tactics

SalesFuel

They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance. Other big advertisers in the second quarter include nail salons, motor speedways and farm supply stores.

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AdMall's Ad Response Helps Close Digital Sale

SalesFuel

Bradley Prier, of OnMedia , had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising. "[The They prefer their advertising to be hyper-focused, but have been trying to do that with mostly traditional media." They were sold.

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The Hidden Costs of Apollo.io and ZoomInfo: Why Lead411 Gives You More for Less

Lead411

advertises unlimited email credits, but theres a catcheach user is restricted to a daily limit of contacts, which slows down outreach and hampers productivity. Lead411 gives teams a competitive edge with: Growth intent indicators that show when prospects are most likely to buy. “Unlimited” Isnt Really Unlimited Apollo.io

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AdMall Drives Sale of $160,000 Home Medical Services Ad Campaign

SalesFuel

Given the prospects previous experience with advertising, Johnson pointed out that it took nearly all of 2024 for the sale to close. Result: A mixed media type 2025 campaign ready to roll Johnsons home medical services ad campaign is already off to a hot start. The 2025 campaign total was for $160,000.