E-commerce That Avoids Channel Conflict
Sales and Marketing Management
FEBRUARY 8, 2021
By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. An effective B2B e-commerce site also must offer engaging, educational content directed to the prospect’s needs and interests.
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