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SMBs Ramp Up Local Marketing Tools for New Year Success

SalesFuel

Here’s what you and your SMB client need to know going into 2025. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. The problem is, many SMBs are getting tired. They need help.

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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Strong Verticals Dentsu analysts say nearly 90% of CMOs anticipate marketing budget growth in 2025. It will also capture more spending than broadcast TV in 2025.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

After a big year of media spending, marketers will be making some changes in 2025. They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1%

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as Here’s how.

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11 Best Market Intelligence Tools (2025)

SalesFuel

We've scoured the market to bring you the crme de la crme of 2025 11 tools packed with innovative features and serious benefits. Improved ad targeting and media planning : Marketing agencies can refine their advertising strategies with marketing intelligence software. What Are Market Intelligence and Marketing Intelligence Tools?

Tools 52
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Here's What Marketers Want From Their Media Investment

SalesFuel

The IAB asked that question in its 2025 Outlook Study. In 2025, the IAB anticipates the fastest growing media formats will be CTV and social media. Digital out-of-home advertising is projected to achieve 8.9% of the outlay by advertisers. That type of advertising typically drives more immediate spending.

Media 59
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How To Get Your Content Seen by The Masses

Smooth Sale

While promoting it requires spending business funds, the cost of advertising your content is minimal compared to traditional media campaigns. Remember to vary the phrasing in your postings and adjust it accordingly so they can be displayed across multiple channels rather than just one.

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