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SMBs Ramp Up Local Marketing Tools for New Year Success

SalesFuel

Here’s what you and your SMB client need to know going into 2025. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. The problem is, many SMBs are getting tired. They need help.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

After a big year of media spending, marketers will be making some changes in 2025. They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1%

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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Strong Verticals Dentsu analysts say nearly 90% of CMOs anticipate marketing budget growth in 2025. It will also capture more spending than broadcast TV in 2025.

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Vendors to Invest in Valuable Co-op Advertising Programs

SalesFuel

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. Heres what they plan this year, according to The 2025 State of Retail Media Report produced by Skai. On average, these vendors pay for advertising on six retail media networks.

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11 Best Market Intelligence Tools (2025)

SalesFuel

We've scoured the market to bring you the crme de la crme of 2025 11 tools packed with innovative features and serious benefits. Improved ad targeting and media planning : Marketing agencies can refine their advertising strategies with marketing intelligence software. What Are Market Intelligence and Marketing Intelligence Tools?

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Focus on This Content Marketing Cycle for High Growth

SalesFuel

Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. publish content on social media and advertise on social sites primarily LinkedIn. These businesses are dedicated to increasing sales and profits. Website design 67.8%

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Watch Direct Mail Leads Soar with These Tactics

SalesFuel

They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance. Other big advertisers in the second quarter include nail salons, motor speedways and farm supply stores.