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4 Major B2B Checkout Challenges to Fix in 2024

Hubspot Sales

In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. Low Mobile Conversion Rate By 2024, Juniper Research predicts that mobile wallets will be responsible for over $9 trillion in transactions.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

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Nutshell’s Fall 2024 Product Roadmap 

Nutshell

We’re bringing you a better way to organize your marketing efforts, innovations that will engage your leads and customers across multiple channels, and enhancements to our meeting scheduler tool you won’t want to miss. SUBSCRIBE TO THE SHIPPING NEWS The post Nutshell’s Fall 2024 Product Roadmap appeared first on Nutshell.

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The State of Entrepreneurship Report: Key Findings From our Survey of 200+ Business Owners

Hubspot Sales

Check out some of the report's key findings here, and get some crucial perspective on how the entrepreneurial community operates 2024. Social media and word-of-mouth are the most popular marketing channels for entrepreneurs. The State of Entrepreneurship Report: Key Findings 1. People trust their people. 12% use recruiting agencies.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Mastering Cold Outreach: The Perfect Sequence Strategy for 2024

OutboundView

Mastering Cold Outreach: The Perfect Sequence Strategy for 2024 In today’s competitive B2B landscape, mastering the art of cold outreach is crucial for sales success. The post Mastering Cold Outreach: The Perfect Sequence Strategy for 2024 appeared first on OutboundView. Want to learn more about optimizing your sales outreach?

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)