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SEM Paid Search Leads in Advertisers Media Spend

SalesFuel

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Between 2023 and 2024, the average marketing budget has decreased from 9.1% of company revenue to 7.1%.

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Digital Marketing Investments to Fuel 2024 Business Growth

SalesFuel

Digital Marketing Investments to Fuel 2024 Business Growth Digital Video According to a report by IAB , the digital media format that saw the strongest growth in 2023 was digital video. In fact, it reached its highest recorded advertising revenue yet ($35.5 Not only did its revenue increase by 18.9% of all digital ad revenue.

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CTV Media Ads to Influence More Voters in 2024

SalesFuel

CTV Media Ads to Influence More Voters in 2024 CTV’s Ad Share is on the Rise 2024 is expected to be the costliest in U.S. billion, 2024 will be the first year that political ad spending will have broken 11 digits. of total political ad spending in 2024. Either way, they should be turning to CTV media ads. Linear TV: 7.5%

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Television Ads to Capture Highest Portion of Political Messages

SalesFuel

The 2024 election season’s advertising spend is going to be nearly $8 billion more than 2016’s, according to AdImpact. It’s normal for political advertising spend to grow steadily over time, but this election season is different. 2024’s is expected to reach $10.2 What will it be spent on? billion Cable TV: $2.1

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Auto Dealers Invest in These Digital Strategies to Boost Revenue

SalesFuel

2024 is finally the year that the auto industry is expected to make a full recovery from the COVID-19 pandemic. But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. billion on advertising in 2023. billion on advertising in 2023. billion spend from 2019.

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AdMall’s AudienceSCAN Assists in Closing $11,000 Event Promoter Ad Campaign

SalesFuel

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. The live music ticket sales forecast for the U.S. for 2024 is $9.9

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AdMall's Digital Audit Assists AE Close $62,000 Automotive OTT Package

SalesFuel

The dealership was wanting to make sure that he was placed best for growth going into 2024.” “I Their goal is to keep their market sales volume as is and try to garner more share from a direct competitor down the road, as [my area in North Carolina] is an incredibly saturated market for automotive.”