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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. CMOs are giving a thumbs-up to the U.S. In the U.S., billion in spending.

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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. 11 November 2024. The lack of sales adoption has been a challenge in the overall ABM landscape. Gartner, Inc.

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SEM Paid Search Leads in Advertisers Media Spend

SalesFuel

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Between 2023 and 2024, the average marketing budget has decreased from 9.1% goes to traditional channels.

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Here's What Marketers Want From Their Media Investment

SalesFuel

Digital out-of-home advertising is projected to achieve 8.9% higher sales than in 2024. boost recorded in 2024. Keep in mind that linear TV had a superb 2024. of the outlay by advertisers. That type of advertising typically drives more immediate spending. Social media 17.2% Paid search 15.6%

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The Best B2B Sales Techniques Require Team Participation

SalesFuel

PR is valued for its content Advertising is purchased, while PR is earned due to the value of its content. When your company earns media coverage be sure to share it on social media channels. A strategically placed favorable article can reflect authority and trust in you and your company.

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AdMall’s AudienceSCAN Assists in Closing $11,000 Event Promoter Ad Campaign

SalesFuel

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. for 2024 is $9.9 Promoters of performing arts, sport, and similar events without facilities.

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