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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Wondering how to incorporate AI and automation into your ABM strategy?

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Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Zoominfo

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

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25 Must-Have YouTube Marketing Tools to Boost Your Channel's Success

SocialSellinator

YouTube has become a powerful platform for marketing, thanks to its massive audience and the vast array of Youtube marketing tools available. Whether you're just getting started or looking to enhance your current efforts, YouTube marketing tools are essential for success.

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2023’s 19 Best Sales Prospecting Tools

Hubspot Sales

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 112
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Strategies for More Effective Sales Enablement in 2023

Emissary

Whether your team plans to re-focus training efforts, take on new tools, or play a bigger role in helping sales align with other areas of the organization, here are some strategies for effective sales enablement to drive results and revenue in 2023. . Adopt Tools That People Love to Use.

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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Many SaaS companies struggle with marketing.

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