Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

SocialSellinator

APRIL 24, 2023

Social media marketing is a powerful tool for insurance agencies looking to reach and engage their target customers. From increasing brand visibility to creating more meaningful relationships with prospects, the advantages of using social media strategies are limitless.

Facebook 124

Facebook Social Media Insurance Insurance 124

Allego

FEBRUARY 7, 2023

As the market has matured, people are coming to the realization that you can’t have 25 tools in your tech stack because it’s just overwhelming,” said Mark Magnacca, co-founder and president of Allego, during a recent webinar, New Research: The State of the Sales Tech Stack in 2023. 4 Sales Technology Trends for 2023 1.

Sales Technology 123

Sales Technology Trends Hiring Webinar Metrics 123

Hubspot Sales

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. They rely on these platforms 60% of the time, which is far more than their next leading source of new information, which is marketing emails at 41%.

Hubspot 116

Hubspot B2B Buyer Data 116

Hubspot Sales

JANUARY 17, 2023

Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. How to Get Into Tech Sales in 2023. Researching current market trends. Become more marketable with sales (or tech) certifications. Table of Contents. What is tech sales?

How To 135

How To Sales Qualified Lead Networking Software 135

Allego

DECEMBER 22, 2022

Here are 8 recommendations from their research to help you develop your sales enablement strategy for 2023. 8 Sales Enablement Recommendations for 2023. It is all about automating the process of creating and sharing content with prospects,” they say. Seek a Holistic Approach to Sales Enablement.

Sales Enablement 117

Sales Enablement Vendor Collateral Report 117

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Provides detailed insights into prospects’ job titles, company affiliations, and connections. Provides advanced lead enrichment and prospecting tools.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Hubspot Sales

APRIL 6, 2023

In this post, we highlight the top 10 for 2023: 1. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 130

Trends B2B B2C Social Media 130

Hubspot Sales

OCTOBER 17, 2024

Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. that all telemarketers should know about before picking up the phone: As of 2023, the U.S. Trust me, you’ll lose prospects entirely before you can even secure them. Avoid unfair practices.

Cold Calling 104

Cold Calling Telemarketing B2C Guidelines 104

Hubspot Sales

APRIL 5, 2023

Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require. When it comes to selling and sales calls, more than 50% of prospects want to see how your product works on the first call. Email Marketing Gartner predicts that only 23.9% Therefore, 89.9% billion by 2025.

Salary 128

Salary Ideal Customer Profile Hiring Lead Rank 128

Sales Hacker

JANUARY 12, 2023

Multiply, add, and subtract your way into a dreamy 2023. The good people at Sales Hacker were kind enough to let me share some of the more interesting points I learned from the contributors along the way, with the goal of helping you find a few unconventional practices to borrow for your 2023. And adds an extra zero to my commission….

Buyer 117

Buyer Lead Rank Lead Scoring Demand Generation Targets 117

Hubspot Sales

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 116

Top of Funnel Buyer Data Buyer Intent 116

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. As a result of this shift, efficient, cost-effective prospecting has become vital.

Survey 130

Survey Prospecting Customer Face-to-face 130

No More Cold Calling

APRIL 9, 2020

So, pick up the damn phone and have conversations with your clients and prospects—not just business conversations, but conversations with inquiry, empathy, and understanding. In fact, they didn’t even need to talk to prospects, because they had great tech tools. It’s certainly changed the way we gather information about prospects.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Hubspot Sales

MARCH 8, 2023

We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. While the position is in high demand, this type of salesperson has to have extensive technical knowledge to sell a product or service B2B to prospective customers.

Decision Maker 122

Decision Maker Pharmaceuticals Salary Travel 122

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. Boo, you were ghosted by a prospect you thought for sure would convert. According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. Draft cold outreach emails. Understatement of the year, right?)

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Sales Hacker

JUNE 15, 2023

According to the HubSpot Sales Trends 2023 Global Report, setting and meeting sales quotas this year will be harder than ever. Bonus: The State of Lead Routing in 2023 Traditional vs dynamic lead routing: What’s the difference? Bonus: 50 Best Lead Generation Tools in 2023 (Ranked & Rated) 2. I’ll start with the basics.

Lead Scoring 99

Lead Scoring Lead Rank Leads Marketing Qualified Lead 99

Showpad

APRIL 10, 2023

Market conditions in today’s global landscape are constantly changing and difficult to predict. Three ways sales enablement can help in 2023 Now is the time for your sales enablement team to elevate their game, boost their profile, and drive greater impact across the enterprise. Ready to enable your revenue team? Book a demo.

Sales Enablement 91

Sales Enablement Trends Ideal Customer Profile Webinar Metrics 91

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

BuzzBoard

JANUARY 3, 2024

2023 was the year that saw human ingenuity intertwine with artificial intelligence anew, reshaping our world at a pace never witnessed before. As an integral part of the AI ecosystem, it feels fitting to reflect on the transformative journey that was 2023 through the lens of AI advancements.

Commence 85

Commence Territories Data Webinar Metrics 85

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Webinar Metrics Hiring Top of Funnel 130

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Sales 2.0

MAY 1, 2023

Best in Breed” vs “all in one” The sales tool market will likely follow the same pattern that has played out in the marketing tech market. It’s not all about scale Some of the biggest opportunities for using AI may not be the obvious ones being talked about now, like having ChatGPT write 100 prospecting emails in 3 minutes.

Scale 221

Scale Top of Funnel Territories Sales 221

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. As JK Sparks (Head of Marketing at AudiencePlus ) expresses, “ecosystem-led marketing is inherently collaborative.

Training 124

Training Marketing Campaigns Report 124

Zoominfo

APRIL 19, 2023

Divisive as they may be, these systems are already changing how sales professionals prospect for new leads, automate common tasks, and engage with customers. According to OpenAI, ChatGPT-4, which was released in March 2023, can solve much more complex problems with significantly better accuracy than ChatGPT-3.

Marketing 130

Marketing System SalesForce Ideal Customer Profile 130

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 123

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 123

Tenbound

DECEMBER 13, 2023

Tenbound, GTM Research & Advisory, announced the winners of this year’s BEAST Awards for excellence in Sales Technology, at The Tenbound Sales Tech Conference 2023! It includes several categories within the Tenbound Sales Tech Market Map, with the highest number of unique votes winning in each category.

Conference 64

Conference Sales Technology CRM Sales Enablement 64

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing. BDR achievement has remained steady.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Hubspot Sales

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. If you use videos in your social selling strategy, Instagram is a good place to be because it has the highest ROI for marketing videos. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

Hubspot Sales

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. But mid- to low-level buyers have the tools to evaluate offerings on their own in fact, 96% of prospects do their own research before talking to a human sales rep. Why are revenue targets so hard to hit? Evaluate the current reality.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. There’s a clear dip in Q1 2023 with substantial negative net departures.

Hiring 124

Hiring Scale Sage Trends 124

Zoominfo

AUGUST 31, 2020

Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. Q: Who won the World Series in 2023? A: The New York Yankees won the World Series in 2023. Other times it’s simply wrong.

Data 179

Data B2B Industry Engineering 179

Hubspot Sales

MARCH 29, 2021

Maybe, you lost a deal because you forgot to follow up with a prospect. 44% of sales leaders who will exceed revenue in 2021 use competitive intelligence and market data. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, relative to their counterparts. Sales Automation Stats. HubSpot ) 2.

Sales Automation 137

Sales Automation Hubspot Lead Rank Lead Scoring 137

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Zoominfo

OCTOBER 13, 2022

Not only were we looking to prospect into companies located in the United States, but we also decided to start exploring new opportunities for serving industries outside of forest products,” Zambo says. We didn’t have a formal prospecting strategy,” Zambo says. “We In 2020, we did 959 shipments in the entire year.

Ideal Customer Profile 100

Ideal Customer Profile Prospecting Face-to-face Scale 100

Hubspot Sales

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in. Don't ignore your existing customer base.

Consumer 130

Consumer Trends Strategy Data 130