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2023 B2B Digital Marketing Trends

Sales and Marketing Management

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Trends 339
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Travel and Experiences 2023

Sales and Marketing Management

The post Travel and Experiences 2023 appeared first on Sales & Marketing Management. More and more award recipients prefer experiences over stuff. These suppliers can provide memorable recognition.

Travel 245
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5 Top Priorities for Sales Leaders in 2023 to Boost Team Productivity

Sales and Marketing Management

The post 5 Top Priorities for Sales Leaders in 2023 to Boost Team Productivity appeared first on Sales & Marketing Management. To make the most out of your hires and increase sales without breaking your budget, here are five tips for sales leaders.

Hiring 296
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4 New Year’s Resolutions to Be a Better Leader In 2023

Sales and Marketing Management

With disruptions continuing to impact the economy, our communities and work life, forming smart New Year’s resolutions is more important than ever as we enter 2023. The post 4 New Year’s Resolutions to Be a Better Leader In 2023 appeared first on Sales & Marketing Management.

Marketing 218
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT Intent signal data can go a long way toward shortening sales cycles and closing more deals. Don’t miss this must-attend session.

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Incentive Solution Providers 2023

Sales and Marketing Management

The post Incentive Solution Providers 2023 appeared first on Sales & Marketing Management. These companies offer turnkey incentive programs for recognizing top-performing employees, channel partners or other important business associates.

Incentive 189
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CEOs See Optimistic Demand but Worrying Pipelines in Q4 2023

SBI Growth

The first half of 2023 has not been smooth sailing for many businesses but based on responses to SBI’s CEO survey for Q3 2023, we may be seeing market demand finally moving in an encouraging direction.

Pipeline 177
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. Lynnette Khalfani-Cox, The Money Coach®, will answer these questions and more – giving you insights into the consumer mindset along with proven strategies for nurturing trust and client- building in underserved markets.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. August 1st, 2023 at 11:00am PDT, 2:00pm EDT, 7:00pm BST This puts them in the driver’s seat while empowering your sellers to maintain control of the sale.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Save your seat today!

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)