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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

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What’s new at Nutshell?

Nutshell

As 2023 kicks off, we’re excited for the future here at Nutshell. That’s why over the course of 2023, we’re investing an additional $1 million into our product, the support you get from our team, and, ultimately, you — our customers. Recently, some of the big names in the CRM space have been cutting costs and announcing layoffs.

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

All such factors combined, SMBs have become a segment with golden potential for SMB-based software solution providers. Summing up, the key digital marketing trends for SMBs in 2023 will be: A prevailing era of AdTech and MarTech for accurate customer targeting, optimal resource allocation, and to attain enterprise-level efficiency.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

The 2023 CMO’s Guide to Email Marketing from Litmus shows that the return on investment when it comes to email marketing is 36:1. Tools Large companies need multifaceted email marketing software. Look for an email automation platform that makes it easy to manage lead information, design emails, connect forms, and measure performance.

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The Definitive List of Top Email Trends in 2023 (Part 1)

Appbuddy

What can marketers expect in 2023? But many businesses will spend 2023 in a recessionary mindset and face a big marketing decision: Should they hold their campaign spending, or double down? In 2023, all marketers should exploit the value of this channel as they work to maintain business performance amid tough trading conditions.

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What Apple’s Email Privacy Rules Mean for Marketers

Zoominfo

Google previously announced that by late 2023, it would phase out third-party cookies. One solution is to use software that will automatically remove any recipients from a campaign’s click-through rate who appear to have selected every link in an email, a pattern that suggests an automated filter has been used.

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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

Previously, she has worked as a Copywriter in advertising for a wide range of brands and as an Editorial Manager in publishing for magazines and fiction and nonfiction books. APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts.

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