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What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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Message to Management: Sales Trends in 2022

No More Cold Calling

But what will happen in 2022? For instance, NBC reports that astrologers predict 2022 will bring “enlightenment, glow-ups, and some serious rebirths and that we should expect for secrets to be revealed, the marginalized to rise up, and chances for a phoenix to rise from the ashes.” What’s (Not) New in 2022?

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Preview: Top Trends in B2B Go-to-Market for 2022

SBI Growth

As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams. Our intent?

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Will Salespeople Travel or Continue to Work Remotely in 2022?

Understanding the Sales Force

My first attempt to understand how 2022 might look was to survey Objective Management Group's Partners (sales development experts that provide OMG's assessments to their clients). It seemed odd that the masked and maskless numbers flipped in twenty-four hours but I loved it. We were much closer to normal.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

January 20, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT A How-To Guide for Your Sales Reps to Take Inventory of Their Connections and Start Conversations. Tactics to Help You and Your Sales Reps to Get More Client Referrals. This is an exclusive session that you won't want to miss!

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Four Risks Growth Leaders Must Consider for 2022, Part Four: Too Much Agility

SBI Growth

SBI Research found that lower-growth companies are 250% more likely to take an agile approach to 2022 planning than their peers. Specifically, these companies express high willingness to shift resources quickly and build multiple contingencies into their plans — often ending up in reactive mode.

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How to Align Role Profiles to Growth Plans in 2022

SBI Growth

As highlighted in our 2022 annual planning report , we see leading firms redirecting an average of 19% of their sales capacity from “Field Sellers” toward some combination of Inside Sales, eCommerce platforms, and Customer Success in 2022.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

February 10, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT How coaching will help your team build social selling habits. Which leading indicators you should pay attention to. This is an exclusive session that you won't want to miss!

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

As we kick off 2022, companies are giving more attention to their Digital/Social Sales Programs. March 3, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs.

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Reconstructing Your Product Sales Training for Success in 2022

In 2022 sales management challenges will grow. Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

March 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT What to look out for when reevaluating and rejuvenating your outreach. Why you should be asking “so what?” when engaging your potential buyer. An interactive Q&A with the speaker — bring your questions!

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT Why video is so important in coaching your reps. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.