Remove 2021 Remove Marketing Remove Prospecting
article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 246
article thumbnail

Making Sales in 2021 and Beyond

Sales and Marketing Management

With 2020 behind us, here’s what I expect to see in 2021. As 2021 approaches, the need for personalized, engaging conversations and interactive content during sales is greater than ever. Marketing and sales leaders working more closely together. The ongoing death of the traditional PowerPoint.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? With D&B Hoovers, customers can use its data for more efficient prospecting.

Hoovers 264
article thumbnail

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Marketers have to ask, “Who are these people?

article thumbnail

Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule. Turn a lead into a prospect. Determine the right frequency of contact.

article thumbnail

The Value Of Email Marketing In 2021

Apptivo

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. The first part has already been rolled out on June 2, 2021, and we can expect another update during July.

article thumbnail

Video: The Future of Sales and Marketing

Sales and Marketing Management

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

Video 317
article thumbnail

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. September 23, 2021 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. Success tips for improving the effectiveness of your engagement channels.