Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Emissary

JUNE 25, 2021

In the Emissary Buyer Snapshot for Summer 2021 Playbook, we asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from IT vendor and technology marketers and sellers. Of course, getting the attention of buyers has never been easy. Download Now.

Vendor 52

Vendor Buyer Meeting Account Based Marketing 52

Sales Hacker

SEPTEMBER 13, 2024

Over 3 million Apollo users, including rapidly growing enterprise ones like Mutiny, use Apollo’s lead database, multi-channel outreach, call recording, and analytics, to grow revenue and streamline busy work. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

Hiring 92

Hiring Scale Lead Scoring Lead Rank 92

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

Media 77

Media Company Distribution How To 77

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT

Demand Generation

Mereo

MAY 28, 2020

2021 Sales Kickoff Preparations : The most important sales meeting you may lead in your entire career will be the next in-person one, which is likely your 2021 sales kickoff). Sales Kit Assets: Sellers are now engaging in conversations with buyers through new channels that are wildly different and even a bit uncomfortable at times.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Mereo

JULY 14, 2022

times more likely to join a sales cycle meeting and became more engaged in online channels. In fact, C-suite participation in sales engagements increased 108% in 2021. This has shifted since the COVID-19 disruption. Decision makers were suddenly 2.2

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36