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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. But times have changed.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

The effects of the pandemic wield lingering influence on 2021 budgets. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021. In fact, one in six companies plans on investing in security initiatives.

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How to Reach Decision Makers Every Time

No More Cold Calling

The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. Have you ever been in a situation where you were hired for a specific job, but you weren’t given the requisite tools to be successful? Why It’s So Hard to Reach Decision Makers.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media.

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 Best Lead Generation Tools To Grow Your Business in 2021

Pipeliner

Therefore, it’s very important to use the right tools and services for collecting leads, developed to solve such problems. This article will tell you about the best lead generation tactics and tools that will keep you afloat. By the way, you have a lot of such tools on LinkedIn alone, but first things first.

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5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Attending virtual conferences is one way to gain exposure within your industry.