Remove 2021 Remove Advertising Remove Software
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. But times have changed.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. What the B2B Buying Journey Looks Like in 2024 B2B buyers are looking for new software solutions for predictable reasons.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

The effects of the pandemic wield lingering influence on 2021 budgets. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021. Both act as core, early-stage methods to defend network systems from hackers and malicious software.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

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 Best Lead Generation Tools To Grow Your Business in 2021

Pipeliner

Easy-to-evaluate advertising effectiveness; Pay only for results; Potential customers are interested in your product. The results of lead generation are concrete and measurable, which is why this tool is part of performance marketing (online marketing and advertising programs where advertisers pay only when a specific action occurs).

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Automated Sales Tools To Use In 2021

Pipeliner

Content marketing is a set of marketing techniques that people use to create and distribute useful non-advertising information. Moving from active to passive sales lies in modern software technology. It might seem like self-serve, especially in software, will kill the traditional sales methods as we know it. But that’s not true.

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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

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