Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

FEBRUARY 27, 2024

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

Marketing 95

Marketing Marketing Qualified Lead Demand Generation Targets Demand Generation 95

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

Media 77

Media Company Distribution How To 77

Zoominfo

JUNE 22, 2021

Fast forward to April 2021: Apple announced that its iOS 14.5 software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” But if not, we’re here to help. Are Third-Party Cookies Going Away?

Scale 182

Scale How To Advertising Advertising 182

Zoominfo

JUNE 22, 2021

Fast forward to April 2021: Apple announced that its iOS 14.5 software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” But if not, we’re here to help. Are Third-Party Cookies Going Away?

Scale 100

Scale How To Advertising Advertising 100

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. I joined Flowhaven in 2021 as an SDR.

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135