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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

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5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Attending virtual conferences is one way to gain exposure within your industry.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 42% of organizations believe email is one of their most effective lead generation channels ( source ). Outbound leads cost 39% more than inbound leads ( source ).

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. percent in 2021. Redefining the human touch Changing the way we look at numbers Changing the channel Changing the product mix Switching outreach strategies. Changing the channel?

Marketing 105
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The B2B Marketer’s Guide to Podcasting

Zoominfo

The average number of monthly podcast listeners will reach 112 million by 2021 ( source ). Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. Do a vast majority of your listeners use one specific channel? Get creative!

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.