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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. None of us stands out during prospecting. Try this instead. That’s a fact.

Lead Gen 397
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The top 5 virtual event software platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting.

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? The probability of selling to an existing customer is 60–70%.

Loyalty 162
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Prospects Deserve Delight in 2020: Here's How To Deliver

Hubspot Sales

In 2010 you won because of your product, in 2020 you win because of your customer experience. This reality demonstrates the importance of using more than software to build your business and manage your customers’ experience — today, software sitting in siloes alone doesn’t cut it. This creates more meaningful conversations.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Additionally, a core focus for ZoomInfo in 2020 was to better enable recruiters to find new candidates using our platform. Finally, in October of 2020, ZoomInfo acquired Clickagy, a leading provider of artificial intelligence-powered behavioral B2B intent data. And we added 18M of our now 33M mobile numbers in a span of five months.

Data 246
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors. But there are some caveats to consider.

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The 7 Best Sales Funnel Software Tools for 2020

Hubspot Sales

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. Image Source: PlusThis. Image Source: Leadpages.