Zoominfo

AUGUST 31, 2020

In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Customer interviews are also beneficial. Market Expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales Hacker

FEBRUARY 3, 2020

Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Best 26 Sales Conferences in 2020. SaaStr Annual 2020. SiriusDecisions 2020 Summit. Sales Assembly Annual 2020. Seismic Shift 2020. G2’s Reach 2020. Less is more in 2020. We’ll wait!

Conference 95

Conference Scale Networking Industry 95

Allbound

FEBRUARY 12, 2020

First, educate partners on proper demand generation. Think about demand generation best practices and figure out how to drive partner demand generation that will help them in the long run. What content, tools, and tactics are really going to educate, engage, and enable their Partners?

Demand Generation Agencies 68

Demand Generation Agencies Channels Demand Generation Targets Demand Generation 68

Zoominfo

MAY 9, 2021

Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? You can also tap into the behavior of visitors from certain domains to serve offers aligned with their current stage in the buyer’s journey.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. The post Redeploy Your Budget for 2H 2020 Revenue Rebound appeared first on Mereo. Do not waste your dollars sticking to the status quo.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Zoominfo

MAY 9, 2021

Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? You can also tap into the behavior of visitors from certain domains to serve offers aligned with their current stage in the buyer’s journey.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

APRIL 20, 2022

In 2020, that figure was down to 47%. “Looking at account-based marketing metrics, such as target account progression, is a much more aligned approach,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Data from Forrester Research shows how rapidly marketing metrics are changing.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

SalesLoft

FEBRUARY 17, 2020

Demand Generation. Join us in San Francisco from March 9-11, 2020 for REV2020! Now everyone who wants to attend REV2020 has a clear path to getting the most out of the event. What Are the Role-Based Paths? Where Can I Find Mine? We built conference paths for all these roles: BDR/SDR. Customer Success. Enablement. Marketing Ops.

Demand Generation Targets 93

Demand Generation Targets Demand Generation Conference Industry 93

Sales Hacker Training

NOVEMBER 6, 2019

Our question: “What is your best advice for anyone starting their sales career in 2020?” Director of Demand Generation at Nextiva. With some work, some time, and a little bit of luck, you’ll soon be one of the people on this list giving career advice to the next generation of sales people. Justin Welsh. John Barrows.

Hiring 79

Hiring Demand Generation Agencies Telemarketing Up-Sell 79

SBI

FEBRUARY 25, 2020

The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Zoominfo

AUGUST 31, 2020

Market Expansion In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Customer interviews are also beneficial.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Guru

SEPTEMBER 23, 2020

This is a Guest post from Sarah Mooney Director of Demand Generation @ LEON. Collaboration and communication” was listed as the #1 struggle that came with working remotely in Buffer’s 2020 State of Remote Work. A positive company culture is one of the fundamental requirements of any productive workplace.

Face-to-face 91

Face-to-face How To Distribution Guidelines 91

SBI

DECEMBER 30, 2019

There’s a difference between Active Demand and Demand Generation. Active Demand already exists. I’m declaring 2020 to be the year of SalesTech. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI.

Demand Generation Agencies 81

Demand Generation Agencies Infusion Sales Enablement ROI 81

Mereo

DECEMBER 21, 2023

These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations. Marketing should help with stories and references throughout the sales journey.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Sales Hacker

FEBRUARY 11, 2020

In fact, our office just opened this month in January 2020 in New York. If I’m trying to build a successful outbound SDR organization, or demand generation organization, where would you think to start to deliver repeatability? We’re very focused only on retail and what it means. We very recently launched into the US.

Lead Rank 82

Lead Rank Hiring Lead Scoring Outbound 82

The Spiff Blog

OCTOBER 18, 2022

Yasmine loves people, spreading good energy, animals, and most especially her senior cat she adopted in peak 2020. Megan McGinley, Demand Generation Manager. She’s most excited for Spiff’s B2B marketing and what we can do to build our social platforms and watch them grow! Ask her about her, she’ll happily send pics.

Meeting 72

Meeting Engineering Commission Sports 72

Sales Hacker

JANUARY 6, 2021

With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization. One-to-many accounts still deserve your time and energy, but in a way that allows you to work smarter rather than harder. You’re not alone.

Account Based Marketing 74

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 74

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. The post Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update) appeared first on Sales Hacker. Simplified.:

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143

Zoominfo

JUNE 22, 2021

Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. Shortly thereafter in March 2020, Apple’s Safari began blocking all third-party tracking cookies by default. This called for marketers to find another way to track and analyze users’ online behavior in order to serve relevant ads.

Scale 182

Scale How To Advertising Advertising 182

The Pipeline

JULY 19, 2011

One such “end is near” piece was on SellingPower.com , entitled “ How Many Salespeople Will Be Left by 2020? As for the statement: “Gartner, a research organization, predicts that by 2020, 85 percent of interactions between businesses will be executed without human intervention. Demand Generation.

Pipeline 267

Pipeline Demand Generation Agencies SCM Lead Rank 267

Sales and Marketing Management

FEBRUARY 22, 2021

Regardless, 2020 will have an indelible impression on business operations for quite some time. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Zoominfo

JUNE 22, 2021

Back in January 2020, Google announced it would phase out third-party cookies within two years (a change that is now slated to happen by late 2023 ). Shortly thereafter in March 2020, Apple’s Safari began blocking all third-party tracking cookies by default. There are two types of cookies: first-party and third-party.

Scale 100

Scale How To Advertising Advertising 100

Hubspot Sales

AUGUST 21, 2023

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. What is one a-ha moment you’ve had in your sales career? Margaret is a sales executive turned founder.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. For example, at Vengreso we expect the Marketing team to produce 40% of all sales leads through general marketing efforts (inbound, SEO, paid, demand generation, PPC, etc.). Virtual events by 1,000%. Sales calls by 28%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

OCTOBER 21, 2019

It’s been years in the making, but it should be out by January 2020. Senior Director, Demand Generation at Unitrends. I love the process, the aroma, and of course, that first sip. What’s one thing on your career bucket list? . To publish my book. My book is a labor of love. Jessica Dodge. Founder of Salestread.

Hiring 99

Hiring Top of Funnel Lead Rank Call-back 99

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. By 2020, 70% of sales teams will be using analytics to understand their customers. Review Sites Continue to Influence Decision Makers in a Powerful Way. Facing the Reality of A.I.

Trends 108

Trends Outsourcing Services Top of Funnel Account Based Marketing 108