Remove 2020 Remove Channels Remove Incentives
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Re-energizing sales efforts in a virtual world

Sales and Marketing Management

work force experienced the most significant drop in employee engagement in 2020. As you plan for next year, consider implementing a sales incentive program or series of “just in time” contests to keep team engagement and interest high. Not all sales incentive programs are the same. Not all sales incentive programs are the same.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners? Here’s how.

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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. and businesses were no exception. Informational. SEO-friendly.

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Bringing Sales Online

Sales and Marketing Management

Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales. Inspire them. Develop a content strategy.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If BOUNDLESS 2020 also featured some new elements—including sponsorships and an awards ceremony—which gave the event a big-show feel, even if they created some additional headaches. If you missed it, watch the full replay here.).

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.