Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 9, 2021

How to Retarget Your Audience with Digital Advertising. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with?

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Sales Hacker

JANUARY 6, 2021

With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization. Here’s an example of what that could look like: A great one-to-many strategy is account-based advertising. You’re not alone.

Account Based Marketing 74

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 74

Zoominfo

JUNE 22, 2021

Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. Shortly thereafter in March 2020, Apple’s Safari began blocking all third-party tracking cookies by default. If you already have a solid understanding of cookies in advertising, feel free to skip this section.

Scale 182

Scale How To Advertising Advertising 182

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. Advertise to hyper-responsive buyers and avoid tire-kickers. Sales Models and Fundamentals. The Transparency Sale. The Challenger Sale.

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143